Episodes

  • The Real Reason Your POV Isn’t Landing with Amanda Verdino from Forma

    The Real Reason Your POV Isn’t Landing with Amanda Verdino from Forma
    Feb 19 2026
    Search isn’t broken—it’s been replaced. Buyers are skipping funnels, ignoring gated PDFs and asking AI to decide who’s credible before they ever talk to sales. If your content still assumes attention is linear, you’re not behind—you’re irrelevant.In this episode, Amanda Verdino, Director of Content Marketing at Forma dismantles the comfortable lies B2B marketers tell themselves about storytelling. We talk about why differentiation without defensible substance collapses under AI scrutiny, how first-party data becomes your only real narrative advantage, and why most “thought leadership” is just recycled opinion dressed up as confidence. Amanda shares how Forma keeps humanity and joy alive inside HR tech, what actually earns trust in AI-mediated discovery, and why restraint—not volume—is the new power move.We also dig into:
    • Why louder messaging accelerates brand decay instead of stopping it
    • How original research outperforms hot takes in AI-driven buyer journeys
    • The mistake teams make when they treat clicks as commitment
    • Why LinkedIn credibility now matters beyond LinkedIn itself
    • The uncomfortable shift marketers must make from persuasion to diagnosis

    This episode is for B2B teams still polishing templates while the buyer rewrites the rules—and for the ones ready to build stories that survive contact with AI.
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    46 mins
  • How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff

    How Loop Marketing is the Answer to the Death of Inbound with Kyle Denhoff
    Feb 12 2026
    Search is decaying, attention is fragmented and AI is rewriting the rules faster than most teams can update their decks. If you’re still planning content like it’s 2019, you’re already invisible.

    In this episode, Kyle Denhoff, Sr Director of Marketing at HubSpot, pulls the curtain back on what happens after the inbound era. We get brutally honest about why channel-first thinking is dead, how HubSpot rebuilt itself as a media company inside a SaaS giant, and why “always-on” isn’t a buzzword—it’s survival. Kyle also breaks down how AI is actually being used behind the scenes (no, not to replace marketers), and why taste, editorial judgment, and distribution matter more than ever in a world flooded with machine-made content.

    We also explore:
    • Why “more content” is the fastest way to lose relevance
    • How audience-first strategy replaces blogs, funnels, and campaign calendars
    • The real way HubSpot uses AI to drive conversion—without killing the brand
    • Why creators and practitioners now beat brands in buyer trust
    • The uncomfortable truth: nobody has the playbook, and pretending you do is the risk
    This is a reality check for B2B teams still clinging to templates while the ground shifts under them.
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    43 mins
  • The Only Content That Cuts Through with Jillian Hoefer Head of Content at UserEvidence

    The Only Content That Cuts Through with Jillian Hoefer Head of Content at UserEvidence
    Feb 5 2026
    AI proof isn’t “building trust.” It’s getting ignored—or worse, backfiring—because it’s generic, gated, and wildly irrelevant. In a world of risk-averse buying committees and AI-driven discovery, your “best case study” might be your biggest liability.In this episode, Jillian Hoefer (Head of Content at UserEvidence) delivers the reality check B2B teams keep dodging: buyers don’t need more claims—they need credible, searchable, situation-matched evidence that makes choosing you feel safe. Jillian breaks down why the classic “one giant ROI story for everyone” approach erodes trust, how AI search punishes gated proof, and why the winners in 2026 will treat customer evidence like a living system—not a dusty PDF trophy. If your strategy is “big stat → blast it everywhere,” this one’s going to sting (in a helpful way).We also explore:
    • The trust-killer nobody tracks: irrelevant proof that makes buyers think you don’t get them
    • Why evidence belongs at the top of the funnel, not just the “deal’s stalling” panic button
    • The “no one gets fired for buying Salesforce” problem—and how proof reduces career-risk
    • The content moat play: original research + human thought leadership in an age of AI slop
    How to repurpose one report into a year of credibility (without turning into a content farm)
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    49 mins
  • How to Build a Winning Brand in the Era of AI Search with Kevin White Head of Marketing at Scrunch

    How to Build a Winning Brand in the Era of AI Search with Kevin White Head of Marketing at Scrunch
    Jan 29 2026
    Your brand content isn’t “showing up.” It’s getting summarized, re-ranked, and sometimes straight-up misrepresented by AI—and your pipeline won’t tell you why. In a world where buyers ask ChatGPT first, the homepage isn’t your front door anymore. The chat box is.

    In this episode, Kevin White (Head of Marketing at Scrunch) delivers a much-needed reality check on AI Search: there are no true “experts” yet, the platforms are a black box, and anyone selling guaranteed hacks is basically selling essential oils for your funnel.

    We also explore:
    • The one metric that matters first: “brand presence” (aka: do explaining you?)
    • Why AEO vs GEO is just acronym cosplay
    • The long-tail play that converts 6–10x because the bot did the research for your buyer
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    44 mins
  • AI Content Volume Won’t Save You with Jessica Rosenberg Head of Brand at AirOps

    AI Content Volume Won’t Save You with Jessica Rosenberg Head of Brand at AirOps
    Jan 22 2026
    Your brand content isn’t “scaling.” It’s getting cloned into beige mush by AI—and your buyers can smell it. In a world where everyone can publish 10x more, “more” doesn’t win. Better wins.

    In this episode, Jessica Rosenberg (Head of Brand at AirOps) delivers the reality check B2B teams keep dodging: AI doesn’t make marketing magically faster—it makes mediocre faster. Jessica unpacks why AI search raises the stakes on quality, how “AI-first” brands build movements (not feature piles), and why the new moat isn’t content volume—it’s taste, narrative, and systems that actually improve over time. If your strategy is “prompt → post → pray,” this one’s going to sting (in a helpful way).

    We also explore:
    • The brand-building cheat code in 2026: education that changes behavior, not sales enablement in a trench coat
    • The two-pizza team advantage: how a tiny crew shipped a six-week rebrand with speed and sanity
    What a real AI workflow looks like (hint: it’s not a prompt with a fancy name)
    And much more.
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    45 mins
  • AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune

    AI Visibility Is The Only Way to Win with Artem Kubatkin of Attune
    Jan 15 2026
    Your SEO traffic isn’t “dipping.” It’s getting mugged in broad daylight by AI Overviews and answer engine output.

    In this episode, Artem Kubatkin of Attune lays out the uncomfortable new reality: AI assistants are becoming the first stop in the buyer journey—and they don’t “browse.” They decide. Artem breaks down what it really takes to show up inside high-intent AI conversations (and why most brands are accidentally training the models to ignore them).

    We also explore:
    • The 3 pillars of AI visibility: coverage, structure, authority—and how they map to modern content strategy
    • Why AI answers are non-deterministic (and why measuring “one prompt” is fake confidence)
    • How “first paragraph” becomes the new “first page” in a voice-first world
    • The underrated power move: fixing brand misalignment across directories and third-party sources
    • Why YouTube and timecodes may be the most practical AEO play hiding in plain sight
    • And much more.
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    43 mins
  • Taste as a Secret Weapon with Jeff Stark of Suki AI

    Taste as a Secret Weapon with Jeff Stark of Suki AI
    Jan 8 2026
    Your brand isn’t losing to “faster” AI teams. It’s losing to the ones protecting their humanity. As generative tools flood feeds with beige, lookalike creative, the real threat isn’t robots—it’s your team quietly lowering the bar. Are you using AI to unlock better ideas…or to justify shipping forgettable work faster?

    In this episode, Jeff Stark, Head of Creative at Suki AI, gets brutally honest about what AI can’t do: develop taste, earn trust, or build a point of view. He shares how Suki—an AI healthcare company—thinks about ambient clinical intelligence and why their creative approach starts with real clinicians, real stories, and craft that doesn’t feel like it came out of a content vending machine.

    We also get into:
    • Rebrands as high-stakes bets: the real variable isn’t color—it’s courage.
    • Art vs. design: why “beautiful but useless” is the most expensive mistake in B2B.
    • Jazz-room leadership: running creative teams like improv, not assembly lines.
    • AI as assist, not author: a “bookend” model that keeps humans in the creative core.
    • Living an integrated life and how one’s faith and beliefs should show up in every aspect of their lives.
    • And much more.
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    47 mins
  • How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling

    How to Increase Brand ROI Through Scale, Speed, and Quality” with Dan Schwer of Rippling
    Jan 2 2026
    Your brand isn’t losing to competitors, it’s getting flattened by “good enough.”
    In a world where AI can generate passable B2B content in seconds, bland isn’t safe. It’s fatal.

    In this episode, Dan Schwer of Rippling breaks down what brand actually looks like inside a 6.000-person SaaS company with a creative team of 15. We go straight at the uncomfortable stuff: why “brand vs. demand” is a lazy (and expensive) debate, how a brand refresh becomes a business lever (not a design hobby), and what it takes to keep quality high when the org is moving at startup speed and the pipeline still wants receipts.

    If you’re still treating brand as the “pretty layer” on top of performance, this one’s going to sting — in a useful way.

    We also cover:
    • Brand ROI without the fantasy math: Measuring impact through speed, scale, and craft.
    • The “brand vs. demand” trap: Why the fight is fake — and what actually drives pipeline.
    • Video as the new moat: Product launches, customer stories, and earning attention in B2B.
    • AI won’t fix bad taste: Where AI helps, where it slows you down, and why judgment still wins.
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    57 mins