As we head into 2024, you're most likely about to analyze your wins and losses from 2023, review your goals for 2024, and refine your marketing strategy for the new year.

We'd recommend adding one additional piece to the to-do list: reevaluating your podcast goals.

Your goals serve as the lens through which you filter every decision you make. Therefore, we can't refine strategy or address production changes without starting with podcast goals.

In this episode:
- Why you should reevaluate your podcast goals.
- The 4 questions to ask when reviewing goals.

Mentioned in this episode:
- Set Clear Goals to Build a Successful B2B Podcast - E2

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

This time of year, every content creator and content marketer has to answer this question: should I publish content over the holiday break?

On the one hand, our audience might be smaller, and we could really use the time off. On the other, isn't consistency key?

There are valid arguments to both sides of this conundrum. In this episode, we'll talk through some of those arguments so that you can make a decision for your B2B podcast.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

This episode is perfect for you if one of these two statements are true: you want to take a couple weeks off and want the podcast to run on autopilot; you feel like you're treading water - just trying to keep content released consistently.

This week, we're talking about how you can get ahead of your podcast schedule.

There are two important parts to this:
- Good project management
- Getting rid of bottlenecks

In this episode, we'll talk about what good project management for podcast production looks like, then we'll discuss some common bottlenecks and how to get rid of them.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.