As we head into 2024, you're most likely about to analyze your wins and losses from 2023, review your goals for 2024, and refine your marketing strategy for the new year.

We'd recommend adding one additional piece to the to-do list: reevaluating your podcast goals.

Your goals serve as the lens through which you filter every decision you make. Therefore, we can't refine strategy or address production changes without starting with podcast goals.

In this episode:
- Why you should reevaluate your podcast goals.
- The 4 questions to ask when reviewing goals.

Mentioned in this episode:
- Set Clear Goals to Build a Successful B2B Podcast - E2

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

This time of year, every content creator and content marketer has to answer this question: should I publish content over the holiday break?

On the one hand, our audience might be smaller, and we could really use the time off. On the other, isn't consistency key?

There are valid arguments to both sides of this conundrum. In this episode, we'll talk through some of those arguments so that you can make a decision for your B2B podcast.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

This episode is perfect for you if one of these two statements are true: you want to take a couple weeks off and want the podcast to run on autopilot; you feel like you're treading water - just trying to keep content released consistently.

This week, we're talking about how you can get ahead of your podcast schedule.

There are two important parts to this:
- Good project management
- Getting rid of bottlenecks

In this episode, we'll talk about what good project management for podcast production looks like, then we'll discuss some common bottlenecks and how to get rid of them.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

Last week, we discussed 3 reasons why video podcasting might be a good choice for you. But the other side of the same coin is that video podcasting might be the wrong choice for your B2B podcast.

In this episode of Better B2B Podcasts, we're talking about 3 reasons why an audio-only podcast might be the right choice for you.

In this episode:
- Audio only podcasts are still more popular
- Audio content is less cluttered than video content
- It's generally easier and cheaper to create high quality audio only content

Missed last week's episode? Check it out here.

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

As online video content becomes increasingly popular, more and more podcasts are shifting to a video-first style.

In this episode of Better B2B Podcasts, we're talking about 3 reasons why you should join the video-first podcast movement.

In this episode:
- Add diverse ways to engage your audience
- Get found through searches on YouTube and TikTok
- Leverage the explosive growth of short form video content

Pst... next week's episode is the rebuttal to this week's: 3 reasons why you should NOT have a video podcast... you don't want to miss it 👀

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

If listeners don't stick around for longer than one episode - your podcast won't grow.

That's one of the reasons why audience retention (listeners coming back from episode to episode) is so important. In this episode, we're talking about what audience retention is, why it matters, and how you can optimize it.

Key points in the episode:
- Audience retention is the key to audience growth
- You need a strong audience to drive business results
- Optimize your audience retention

Episodes referenced:
Your podcast NEEDS a consistent release schedule... here's how to do it - E10

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

If you’ve settled on a podcast format that you love but still feel like something is missing or something’s just not quite working right, this episode’s for you.

We’re talking about how you can diversify your podcast content to keep listeners engaged and maximize the results of your B2B podcast.

Why might you want to mix in different podcast formats?
- You’re running low on one kind of content

- You want to hit a broader range of topics

- You want to experiment and innovate

- You notice that retention is decreasing episode to episode

- You want to maximize the results from your B2B podcast

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.

There are tons of formats you can choose for your B2B podcast. But which one is best?

Sadly - there's no "one size fits all" solution... but there are some great options for you to consider.

In this episode, we look at the 4 most prominent B2B podcast formats and their advantages and disadvantages.

Podcast examples:
Interview Based - A Bit of Optimism
Solo Style - Founders Podcast
Panel Discussion - Creator Support
Narrative - The Economics of Everyday Things

🎙 Want to partner with a company that's on a mission to create better B2B podcasts? Learn more about In Phase Media on our website.