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Between the Silos

Between the Silos

Written by: Vye
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Bridging the gaps between teams isn’t an easy lift. We talk about tips, tricks, and lessons learned that executive leaders can use to align their business.Copyright 2025 All rights reserved. Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Season Finale: The Self-Determination Theory and Inspiring Success
    Nov 18 2025

    Join Daria Malin — author, business owner, and executive coach — as she shares insights from her newest book, Inspiring Success: 3 Keys To Ignite Sales Team Motivation, including:

    • What are the TOP three things a salesperson should prioritize every week?
    • How does the self-determination theory apply to sales?
    • How can you get a handle on your chaotic to-do list?

    Learn more about Daria’s business, Boost Strategic Coaching at boostcoaching.ca, and access her book here.

    P.S. We’ll be back in 2026 with more insights that break down silos. See you after the holidays!

    Looking for more intel like this?

    💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. ✨ Looking for more personalized support? Get in touch with Jen and her team.

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    34 mins
  • Structure Lights the Path: Balancing Clarity and Autonomy in Sales
    Nov 4 2025

    Micromanager or chaos agent? Julia Howard says you're asking the wrong question. As someone who's been both a quota-carrying salesperson and a sales team leader, Julia brings a unique perspective to the structure versus autonomy debate. In this episode, she reveals why this is a false choice—and shares the framework approach that transformed her team's win rates and morale. We dive into:

    • Why "playbooks" fail but "frameworks" succeed
    • The war room session that changed everything for her team
    • Why admitting weakness is a great leadership strength

    Looking for more intel like this?

    💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

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    31 mins
  • The Truth: Why ABM Usually Fails (And How to Fix It)
    Oct 15 2025

    $600k in new business, all from an ABM campaign!?

    You read that right!

    In this episode of Between the Silos, host Jen sits down with Zane DeZeeuw, Senior Account Manager at Vye, to demystify the buzz around Account-Based Marketing (ABM). Together, they unpack how true sales and marketing alignment can win back decade-old lost clients, generate six-figure deals, and — most importantly — humanize B2B relationships.

    Zane shares an inside look at a real ABM campaign that flipped a 12-year-old negative perception into over $600K in new business, plus why most ABM strategies fail (and how to fix them). Whether you’re in sales, marketing, or trying to bridge the gap between both, this episode will have you rethinking how you connect with your best-fit accounts.

    Stay tuned till the end for the “Hot Seat” segment, where Zane shares his favorite (and least favorite) corporate jargon and why he’ll never say “circle back” again. Looking for more intel like this?

    💼 Check out the C-Suite Lounge, where Jen shares her latest tips, tricks, insights, and lessons learned. https://www.linkedin.com/newsletters/the-c-suite-lounge-7233827798547636225/ ✨ Looking for more personalized support? Get in touch with Jen and her team: https://www.vye.agency/contact

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    27 mins
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