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Beyond the CEO Norm

Beyond the CEO Norm

Written by: Nadine Selina
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About this listen

Beyond The CEO Norm is the podcast for business owners who’ve said no to the traditional path, the 9 to 5, the mortgage, and the cookie-cutter version of success. Hosted by Nadine, this show is a real and refreshing look at what it actually takes to build a freedom-led six-figure business in your 30s while navigating the pressure of who you're told you should be. Subscribe now for open conversations about things that aren’t spoken about online, practical advice to move your business forward and mindset shifts to change how you’re showing up in life.Nadine Selina Economics Leadership Management & Leadership
Episodes
  • Why Niching Is the Fastest Way to Elevate Your Business with Rachel Caborn
    Jan 22 2026

    Nadine sits down with past client Rachel to discuss her full journey from corporate marketing, freelancing on the side, and underpaid platform work to becoming a confident email marketing and launch specialist living full time in Bali.


    Rachel shares what it was really like to go from starting a business as a side hustle to working for herself full time, the frustration of working with low-paying clients and feeling like her client results just weren’t good enough.


    They explore the mindset shifts, identity changes, and strategies that helped Rachel niche properly, get clear on her messaging, and start attracting aligned, high-quality clients who valued her work.


    Timestamps

    00:00 Intro to Rachel

    01:53 Freelancing on the side while travelling and exploring freedom

    03:32 Making the leap from side hustle to full-time business

    04:12 The challenges, doubts, and early wake-up calls in business

    05:48 Realising the importance of niching and clarity

    07:15 Deciding to invest in coaching and getting support

    08:49 Learning how to navigate sales conversations and attract the right clients

    29:06 What changed when Rachel started working with aligned and exciting clients

    29:28 Building confidence through clear messaging and owning results

    34:35 Living and working remotely in Bali

    36:25 Finding balance between work, life, and enjoyment

    42:23 Connect with Rachel


    If you enjoyed today’s episode, make sure to subscribe so you never miss a conversation like this!


    Connect with Nadine:

    Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching

    Become In Demand Free Course

    Apply to work with Nadine


    Connect with Rachel:

    Instagram: @rachelcaborn.co

    LinkedIn: Rachel Caborn

    Download Rachel’s Launch Prep Email Templates

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    48 mins
  • How to Build a Freedom Based Business with Niamh Delaney
    Jan 15 2026

    You won’t have everything figured out from the start when building an online business, and in today’s episode Nadine is joined by Niamh Delaney, from Niamh Team Virtual, to discuss how to create an online freedom based business.


    Niamh Delaney is a virtual assistant coach who helps ambitious women leave the nine to five and build online businesses that offer freedom, flexibility, and sustainable income.


    Nadine and Niamh explore what it really takes to build an online business, from choosing services and deciding whether or not to niche, to understanding what being fully booked actually looks like behind the scenes.


    They also go into personal branding, showing up online, maintaining long term client relationships, and recognising the difference between growth phases and maintenance phases in business.


    Timestamps

    00:00 Introducing Niamh Delaney

    01:34 Niamh’s journey into entrepreneurship

    04:31 Starting a VA business during the pandemic

    11:07 Choosing services and deciding whether to niche

    17:02 Showing up online and blending business and life

    29:07 The reality of starting an online business

    29:41 Balancing passion with financial stability

    30:18 Why freedom matters more than rigid structure or money

    33:10 Starting a business at any age

    36:48 What being fully booked really looks like

    38:49 Maintaining strong client relationships

    41:32 Common mistakes in online business

    47:38 Growth phases vs maintenance phases

    55:26 Personal growth through entrepreneurship

    57:25 How to connect with Niamh


    If you enjoyed this episode, make sure to subscribe so you never miss an episode.


    Share it with someone thinking about starting an online business, and leave a rating or review to help the podcast reach more listeners.


    Connect with Nadine:

    Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching

    Become In Demand Free Course

    Apply to work with Nadine


    Connect with Niamh:

    Instagram: @niamhteamvirtual

    Visit Niamh Team Virtual

    The VA Academy

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    1 hr
  • Rebranding Your Business to Match Your Next Level with Nicole Daly
    Jan 8 2026

    What happens when your business is working but no longer feels aligned? Nicole Daly, founder of Saol Digital, joins Nadine on today’s podcast to talk about how trusting that feeling that there’s something more for your business is what will lead to success.


    In this episode, Nicole shares her journey of evolving from offering general support services to building an agency centred around social media and podcasting.


    Nicole and Nadine discuss what it looks like to outgrow the business you first began with, and how rebranding, refining your messaging, and working with the right clients can unlock an entirely new level of growth for your business.


    Nicole opens up about self-doubt when rebranding, why she invested in support, how she structures work while travelling, and the importance of accountability when you are stepping into that next level of business.


    Timestamps:

    00:00 Intro to Nicole

    01:50 How Nicole’s business has evolved

    06:42 Why alignment is so important even when business is going well

    10:12 The signs that something needed to change

    15:35 The new clients that Nicole started to attract in her business

    23:42 Raising prices and how new clients felt about investing

    27:40 Why Nicole invested in FEM and 1:1 coaching

    32:34 The biggest shifts in Nicole’s messaging

    39:15 Why accountability speeds everything up

    44:20 Balancing work while travelling

    46:15 Creating focused work blocks

    52:20 Why taking risks are important for growth

    56:30 Where to connect with Nicole


    If this episode resonated with you, please rate the show 5 stars and send Nadine a message with what you took away from the episode.


    Connect with Nadine:Instagram: @nadineselinacoaching

    TikTok: @nadineselinacoaching


    Become In Demand Free Course


    Apply to work with Nadine


    Connect with Nicole

    Instagram: @saol.digital

    TikTok: @saol.digital

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    1 hr and 2 mins
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