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You don’t need thousands of followers or years of experience to be taken seriously by big brands. You need to back yourself confidently and know what makes you unique.

Nadine is joined today by Anna, UGC expert, business coach and founder of A Plus Socials, to dismantle the myth that you need external validation before stepping into authority.

In this episode, Anna shares how to build a personal brand without social proof, negotiate higher rates with confidence, overcome self doubt and turn your so called flaws into assets.

Anna shares how she built a profitable UGC business working with over 800 brands including L’Oréal, TikTok, Microsoft, Maybelline and Fiverr, and how she now helps women build sustainable creator businesses without burnout.

Timestamps

00:00 Introduction to Anna, UGC expert, former teacher and model

02:48 How Anna got into UGC

11:14 Finding her niche as a mum creator brands wanted

14:41 Building momentum in business

16:18 Why Anna started coaching and teaching UGC sustainably

18:08 What UGC actually is and why you do not need followers

22:18 How to build a sustainable creator brand from scratch

26:12 Moving from taking anything to clear niche positioning

28:07 Dream brands versus getting paid well

32:37 Holding your rates with confidence and negotiating properly

37:59 What successful creators do differently long term

52:42 Positioning yourself as an expert without social proof

57:31 Turning your perceived flaws into assets

As always, if you enjoyed the conversation, make sure to subscribe, rate the show and share it on your socials.

If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.

Connect with Nadine:

Instagram: @nadineselinacoaching

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Connect with Anna:

Instagram: @aplussocials

TikTok: @aplussocials

X: @a_plus_socials

YouTube: @aplussocials

Website: aplussocials.com

SIGN UP TO NADINE’S FREE 2 DAY EVENT: PERMISSION TO GO BIGGER

You say you want to be known for your work… but are you actually ready for what that level of reputation requires?

Nadine is chatting today about what it really means to build a reputation that speaks for itself in business. The kind where your name becomes associated with a specific result, a feeling, a standard.

But she’s not just talking about the good side of building this kind of reputation. She’s saying it how it is and speaking about how, when your authority grows, so does the pressure.

Nadine discusses the emotional and psychological shift required to move from being liked to being respected and breaks down why higher level clients do not want more access to you. They want clarity, confidence and direction.

Timestamps

00:00 What it really means to build a reputation

02:18 The pressure of leadership and becoming known for a result

06:13 Sign up to Nadine’s free 2 day event

07:13 The fear of public failure

15:28 Raising your standards, holding boundaries and pricing with confidence

20:48 The social cost of growth and outgrowing who you used to be

29:49 Becoming the obvious choice for your client

If this episode resonated with you and you are ready to elevate your positioning, raise your standards and build a reputation that does the heavy lifting for you, save your seat for the two day live experience, Permission To Go Bigger, on the 24th and 25th of February.

Connect with Nadine:

Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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You don’t need to have the most experience to be seen as an authority. You only need to be 1 percent ahead of your ideal client!

Most people get mixed up with who they’re actually supposed to be speaking to in their content and end up feeling like they’re not good enough, simply because they’ve been trying to impress their competitors and not their ideal client.

Nadine breaks down what authority really means in business and why so many women underestimate the power they already have.

She introduces the concept of the ‘1 percent authority’ and explains why being slightly ahead of your ideal client is EXACTLY what makes them choose you.

Timestamps:

00:00 Subscribe to the podcast

01:13 What 1 percent authority actually means in business

02:02 How to recognise where your authority already exists

04:19 Breaking down the 1 percent authority concept

04:39 Nadine’s example that changes how you see expertise

06:31 How comparison and self doubt pull you out of leadership

15:33 Understanding natural strengths versus learned skills

25:23 Client example of showing authority in action

32:21 Clear signs your focus is misdirected

36:34 How to start owning your authority today

If you took something from this episode and would like to support the podcast, please make sure to rate the show 5 ⭐️ and subscribe too!

Connect with Nadine:

Instagram: @nadineselinacoaching

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Nadine sits down with past client Rachel to discuss her full journey from corporate marketing, freelancing on the side, and underpaid platform work to becoming a confident email marketing and launch specialist living full time in Bali.

Rachel shares what it was really like to go from starting a business as a side hustle to working for herself full time, the frustration of working with low-paying clients and feeling like her client results just weren’t good enough.

They explore the mindset shifts, identity changes, and strategies that helped Rachel niche properly, get clear on her messaging, and start attracting aligned, high-quality clients who valued her work.

Timestamps

00:00 Intro to Rachel

01:53 Freelancing on the side while travelling and exploring freedom

03:32 Making the leap from side hustle to full-time business

04:12 The challenges, doubts, and early wake-up calls in business

05:48 Realising the importance of niching and clarity

07:15 Deciding to invest in coaching and getting support

08:49 Learning how to navigate sales conversations and attract the right clients

29:06 What changed when Rachel started working with aligned and exciting clients

29:28 Building confidence through clear messaging and owning results

34:35 Living and working remotely in Bali

36:25 Finding balance between work, life, and enjoyment

42:23 Connect with Rachel

If you enjoyed today’s episode, make sure to subscribe so you never miss a conversation like this!

Connect with Nadine:

Instagram: @nadineselinacoaching

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Connect with Rachel:

Instagram: @rachelcaborn.co

LinkedIn: Rachel Caborn

Download Rachel’s Launch Prep Email Templates

You won’t have everything figured out from the start when building an online business, and in today’s episode Nadine is joined by Niamh Delaney, from Niamh Team Virtual, to discuss how to create an online freedom based business.

Niamh Delaney is a virtual assistant coach who helps ambitious women leave the nine to five and build online businesses that offer freedom, flexibility, and sustainable income.

Nadine and Niamh explore what it really takes to build an online business, from choosing services and deciding whether or not to niche, to understanding what being fully booked actually looks like behind the scenes.

They also go into personal branding, showing up online, maintaining long term client relationships, and recognising the difference between growth phases and maintenance phases in business.

Timestamps

00:00 Introducing Niamh Delaney

01:34 Niamh’s journey into entrepreneurship

04:31 Starting a VA business during the pandemic

11:07 Choosing services and deciding whether to niche

17:02 Showing up online and blending business and life

29:07 The reality of starting an online business

29:41 Balancing passion with financial stability

30:18 Why freedom matters more than rigid structure or money

33:10 Starting a business at any age

36:48 What being fully booked really looks like

38:49 Maintaining strong client relationships

41:32 Common mistakes in online business

47:38 Growth phases vs maintenance phases

55:26 Personal growth through entrepreneurship

57:25 How to connect with Niamh

If you enjoyed this episode, make sure to subscribe so you never miss an episode.

Share it with someone thinking about starting an online business, and leave a rating or review to help the podcast reach more listeners.

Connect with Nadine:

Instagram: @nadineselinacoaching

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Connect with Niamh:

Instagram: @niamhteamvirtual

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The VA Academy

What happens when your business is working but no longer feels aligned? Nicole Daly, founder of Saol Digital, joins Nadine on today’s podcast to talk about how trusting that feeling that there’s something more for your business is what will lead to success.

In this episode, Nicole shares her journey of evolving from offering general support services to building an agency centred around social media and podcasting.

Nicole and Nadine discuss what it looks like to outgrow the business you first began with, and how rebranding, refining your messaging, and working with the right clients can unlock an entirely new level of growth for your business.

Nicole opens up about self-doubt when rebranding, why she invested in support, how she structures work while travelling, and the importance of accountability when you are stepping into that next level of business.

Timestamps:

00:00 Intro to Nicole

01:50 How Nicole’s business has evolved

06:42 Why alignment is so important even when business is going well

10:12 The signs that something needed to change

15:35 The new clients that Nicole started to attract in her business

23:42 Raising prices and how new clients felt about investing

27:40 Why Nicole invested in FEM and 1:1 coaching

32:34 The biggest shifts in Nicole’s messaging

39:15 Why accountability speeds everything up

44:20 Balancing work while travelling

46:15 Creating focused work blocks

52:20 Why taking risks are important for growth

56:30 Where to connect with Nicole

If this episode resonated with you, please rate the show 5 stars and send Nadine a message with what you took away from the episode.

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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Connect with Nicole

Instagram: @saol.digital

TikTok: @saol.digital

SCALE Launch Your Podcast in 5 Simple Steps

Fear of failure is obvious, but fear of success is far more subtle and more dangerous.

In this episode, Nadine is joined by MJ, founder of Conjur, to discuss how upper limits quietly keep women stuck, even when everything starts going right.

Nadine and MJ explore how identity shapes pricing, boundaries, confidence, and capacity, and why so many women unconsciously pull back just as things begin to work.

From shutting down after signing multiple clients, to undercharging despite high value, to constantly seeking more information instead of taking action, this episode breaks down how upper limits actually show up in your business and life.

Timestamps

00:00 Introducing MJ

01:39 MJ’s journey from photography into business and identity work

13:45 How self-sabotage and upper limits show up

16:10 Letting go of old identities to allow business growth

24:35 Pricing struggles and feeling uncomfortable charging your worth

27:46 The difference between lower limits and upper limits

35:35 Why success can feel scarier than failure

41:31 Why growth requires sitting in discomfort instead of pulling back

47:07 Self-trust, investing in yourself, and following through

51:26 How to recognise your own upper limits in business

01:00:18 Where to connect with MJ

If this episode resonated with you, share it with someone who needs to hear it and subscribe to the podcast so you never miss an episode.

Connect with Nadine:Instagram: @nadineselinacoaching

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Connect with MJ

Instagram: @conjur.brandmagic

Threads: @conjur.brandmagic

TikTok: @conjur.brandmagic

Visit the Conjur website

Instead of offering another surface level year in review for her last episode of 2025, Nadine breaks down the taboo conversation around quitting.

This solo episode is one of the most honest reflections of the year. Nadine speaks directly into the tension every entrepreneur has felt at some point. The space between wanting to give up and wanting to push through.

There are key questions that you need to ask yourself if you feel like throwing in the towel so that you can be clear on whether it is the right decision for you or whether you just need to make some changes in your current business so that it feels aligned again.

She also opens up about her own season of maintenance mode, losing passion, and making strategic changes that helped her fall back in love with her business.

Get your pen and paper out because Nadine is going to get you to really dig deep and get so clear on where you want your business to go in the new year before you even get your vision board or goal setting finished.

Timestamps

00:00 A different way to reflect on 2025

01:29 Why quitting is taboo in the online space

02:46 How persistence gets glorified and why that can hurt you

04:46 Nadine’s personal experience of entering maintenance mode

11:14 The honest questions to ask before you decide your next move

22:32 When choosing to persist becomes a powerful decision

26:47 The mindset behind strategic persistence and self expansion

Send Nadine a message if what she said has resonated with you and if it has inspired you to take action in some way.

And if you can take two minutes to subscribe, share the episode, or rate the show five stars, it truly helps the podcast reach more business owners who need these conversations.

We will be back on January 1st with new episodes of Beyond the CEO Norm. See you then.

Connect with Nadine:Instagram: @nadineselinacoaching

TikTok: @nadineselinacoaching

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