Beyond the Click: Rethinking Attribution with Jeff Greenfield of Provalytics
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Beyond the Click: Rethinking Attribution with Jeff Greenfield of Provalytics
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About this listen
Note: This episode was recorded before Google ditched their plans to vaporize third-party cookies.
In this episode of The Hot Pursuit Podcast we sit down with Jeff Greenfield, co-founder and CEO of Provalytics, to discuss the future of digital marketing without third-party cookies.
Learn about the impending changes, how they will impact your strategies, and what you can do to stay ahead. Jeff shares his insights on the importance of first-party data, the shift towards impression-based measurement, and practical steps to adapt in this new era.
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