Beyond the Numbers: How CAST Water Safety Foundation Teaches Toddlers to Self-Rescue with Liz Hubbert

What if the “water baby” dunking we see on vacation is actually teaching toddlers something dangerous—like believing an adult will always be there to pull them up for air?

In this episode of Beyond the Numbers, host Chris Everett sits down with Liz Hubbert, leader of the CAST Water Safety Foundation, to share the pivotal poolside moment that changed everything—and launched a mission to help children become aquatic problem solvers.

Liz explains how self-rescue swim instruction (including ISR and similar programs) uses six weeks of daily, private 10-minute lessons to teach even very young kids how to swim, float, find air, and practice fully clothed—skills designed to prevent drowning, the leading cause of death for children ages 1–4, with many incidents occurring during non-swim time.

CAST’s model is equally unique: ✅ Operates under the Innovative Lavin Family Foundation umbrella (connected to the Alberto Culver family) ✅ Works with ~35 partner instructors across the country ✅ Directs 100% of donations to swim lessons + safety education ✅ Offers scholarships for teachers, nurses, first responders, military families, children with special needs, and families with income-based need

Liz also shares CAST’s collaboration with the University of Alabama at Birmingham’s Youth Safety Lab on a published study on 1-year-old water competency, plus practical safety guidance every caregiver should know—like proper pool fencing and checking water first if a child is missing.

Learn more, find programs, and locate instructors: castwatersafety.org

⏱️ Timestamps 00:00 Podcast Intro 00:40 Poolside Wake Up Call 03:12 Discovering ISR Lessons 06:30 Six Weeks to Self Rescue 08:22 From Teacher to Founder 11:50 Lavin Foundation Model 14:46 Aquatic Problem Solvers 17:42 Confidence Beyond Water 20:14 Community of Swim Families 20:52 Scaling Instructor Quality 22:28 Nationwide Team Impact 23:36 Scholarships and Access 24:55 WGN Stories and Awareness 27:46 Balancing Mission and Family 32:16 Community Culture and Growth 35:02 Water Safety Call to Action 38:46 Closing Thanks and Outro

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In this episode of Beyond the Numbers — where money meets meaning and purpose, host Chris Everett sits down with Brad Jenkins, CFP®, Chief Investment Officer & CEO of MarketGuard, to unpack what it really takes to pursue strong returns without living through stomach-churning volatility.

Brad shares the unlikely origin story that started with him reading the financial section in 7th grade, the moment he realized the industry often prioritizes profits over people, and why he built Market Guard around three pillars: excellence, integrity, and innovation.

You’ll also hear the “cookies” framework behind Brad’s book Cookies and Retirement: A Recipe for Success—a simple way to understand portfolio construction, behavioral risks, and why “time and temperature” matter as much as ingredients.

If you’re an investor who wants clarity, or an advisor evaluating an investment partner, this conversation breaks down what to look for, what questions to ask, and how disciplined downside protection can help clients stay invested when markets get loopy.

🎙️ Guest: Brad Jenkins, CFP® — CIO & CEO, MarketGuard 🎧 Host: Chris Everett — Everett Wealth Solutions

In this episode, we cover: • Why Brad entered wealth management (and what nearly turned him away) • The 3 biggest threats to your money (and why “you” is #1) • What makes Market Guard different: returns with lower volatility • Why “Noah built the ark before it rained” is a risk-management blueprint • How to evaluate a money manager (track record, volatility periods, and skin in the game) • The Mastery Event with leadership strategist & American hero Sean Patton • What’s next: Market Guard’s new index + structured note conversations with major institutions

📌 About the show Beyond the Numbers is where growth-minded professionals talk strategy, legacy, and the financial decisions that shape their future. Hosted by fiduciary financial planner Chris Everett, the podcast explores how people align business growth with personal purpose through intentional wealth-building.

Everett Wealth

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#BeyondTheNumbers #ChrisEverett #BradJenkins #MarketGuard #EverettWealthSolutions #WealthManagement #FinancialPlanning #Investing #PortfolioManagement #RiskManagement #DownsideProtection #Volatility #BehavioralFinance #Fiduciary #RetirementPlanning #FinancialAdvisor #RIA #AssetManagement #Leadership #PurposeDrivenWealth #LegacyBuilding

What does freedom really mean when you’ve lived without it?

In this episode of Beyond the Numbers: Where Money Meets Meaning & Purpose, host Chris Everett sits down with authors and former journalists Nonna and Russell Working, a couple whose journey from the Soviet Union to the United States gave them a lived understanding of free speech, censorship, and the real cost of standing on principle.

Russell, a Pushcart Prize–winning writer and former Chicago Tribune journalist, and Nona, an academic research administrator and author, share firsthand experiences reporting under authoritarian systems, navigating corruption, witnessing state-controlled media, and ultimately choosing meaning over financial optimization. From covering mafia wars and North Korean forced labor to confronting ideological conformity in modern America, this conversation explores how wealth, freedom, and purpose intersect when speaking the truth comes at a price.

This is not a partisan debate—it’s a deep discussion about courage, incentives, personal responsibility, and what happens when people stop protecting comfort and start protecting values.

Timestamps: 00:00 – What Beyond the Numbers is really about 01:36 – Choosing principle over financial optimization 02:29 – Leaving Russia: what was at stake 06:53 – Reporting during the collapse of the Soviet Union 08:20 – Mafia wars, corruption, and forbidden journalism 11:31 – Covering North Korean forced labor in Russia 14:52 – Why English-language journalism mattered 18:06 – Seeing censorship and ideological pressure in America 23:20 – Why communism misunderstands wealth creation 28:43 – Writing The Insurrectionist and challenging modern journalism 35:18 – When journalism turns into activism 40:05 – When should people speak up—even if it costs them? 47:39 – Financial security vs. living by your principles 54:08 – The internal freedom that replaces fear

Call to Action: If this conversation challenged you, like the video, subscribe to the channel, and share it with someone who values free thought and honest dialogue. Comment below: When have you faced a moment where speaking up came with a real cost?