My 500th podcast episode! What began more than a decade ago has had many twists and turns, witnessed and even encouraged by someone I deeply admire: author, speaker, and longtime supporter of my work, Dorie Clark. In honor of this milestone and our long friendship, she’s agreed to be the guest host as we dive into this interview. Over the past 15+ years, my business has evolved in ways I never could have predicted. I started as a recognized networking expert, became a virtual event design consultant and executive Zoom producer during the pandemic, and eventually stepped into a role Dorie suggested to me back in 2018: book launch strategist. At the time, I didn’t take the idea seriously. But by 2024, it became clear this was the work I was meant to do. Today, I support entrepreneurial authors not only with the logistics of their book launch but also with strategic thinking long before the writing begins. My newest offer, the Author ROI Lab, helps authors decide whether the book they’re considering is worth writing and how to ensure it delivers real business results. From building launch teams and collecting 50+ Amazon reviews to designing virtual launch parties that turn readers into prospects, my work centers on helping authors turn their books into strategic business assets. Along the way, I’ve built out an author resource ecosystem: this podcast, the Biz Book Pub Hub community networking events, a curated expert directory, Kindle Flash Sales, and my fourth book on book launch strategy. There’s a lot to talk about, and no one better to guide this conversation than Dorie Clark. In this episode, we discuss the following: 🟠 A 500-Episode Milestone: What it took to stay consistent for more than a decade. 🟠 The “Be Seen, Be Heard” Throughline: How one phrase tied together networking, virtual events, and book launches. 🟠 Pivoting in the Pandemic: How virtual event design and Zoom production became my focus. 🟠 Becoming a Book Launch Strategist: How I realized this work was the right fit. 🟠 Reviews as the Baseline Goal: How launch teams and 50+ Amazon reviews became a repeatable outcome. 🟠 Building an Author Ecosystem: How the podcast, community, directory, and Kindle Flash Sales support authors long-term. 🟠 Strategy Before the First Draft: How The Author ROI Lab helps authors decide if the book is worth writing. Dorie Clark’s links LinkedIn, Instagram, and YouTube. www.DorieClark.com Dorie’s books: “Reinventing You: Define Your Brand, Imagine Your Future” “Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It” “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” “The Long Game: How to Be a Long-Term Thinker in a Short-Term World” Robbie’s books “LAUNCH Your Book! An Entrepreneur’s Guide to Reviews That Drive Revenue” “Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” “Small List, Big Results: Launch a Successful Offer No Matter the Size of Your Email List” “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com. Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.KindleFlashSale.com. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
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