Beth and I discuss branding for small businesses including misconceptions about branding, what even is a brand, what makes a good brand, brand things we want to put in the bin, and how to choose a brand designer.

If you're new to the business world and you're about to embark on creating a brand kit or brand strategy and you want to know what's involved, what you should get, how to choose the right package for you, and what to look out for, this is the episode for you!

Check out Beth for all your branding needs at www.mediaavenue.com.au

Instagram: @mediaevenuedesign

Strapped for time? Here's a summary:

• Content: It is important to ensure that the website's content is clear, concise, and error-free. Getting feedback from someone outside the business can help identify any issues.

• SEO Optimisation: Implementing a keyword strategy and optimising content for search engines is crucial. It is recommended to have a keyword strategy in place before launching the website.

• Image Optimisation: Optimising images and media files for the web is essential to improve website speed. Compressing image file sizes can prevent slow loading times.

• Design: The website's design should be visually appealing, consistent with the brand, and easy to navigate. Proper formatting, readability, and utilisation of white space are important aspects to consider.

• Functionality: Checking links, forms, and navigation is necessary to ensure that they work correctly. Internal and external links should be tested, and forms should be error-free and user-friendly.

• Technical Aspects: Optimising the website for search engines, ensuring security with an SSL certificate, and setting up analytics tools like Google Analytics and Google Search Console are important technical considerations.

• Legal and Compliance: Having comprehensive policies such as privacy policy, terms of service, and copyright notice is necessary. These policies should be easily accessible on the website.

• User Experience and Accessibility: Ensuring that the website is user-friendly, accessible to people with disabilities, and meets WCAG guidelines is important.

• Marketing and Promotion: Setting up social media icons, email marketing, and having a launch plan in place are crucial for marketing and promoting the website.

If you're keen to try my favourite SEO tool, SE Ranking, click here for a free 14 day trial.

Find this episode helpful? I would love your feedback or a review!

See ya next week!

Karlie - Techno Bird

www.thetechnobird.com.au

Welcome to season 2 of Biz Bytes with Techno Bird! In this episode I share my experience and strategies for reinvigorating my business during a slow period. I discuss various actions I took, such as updating my website, creating more consistent content for social media and emails, reaching out to past clients, auditing my services and pricing, partnering with other business owners, creating a resume and looking at career options, and more.

• I experienced a slow period in my business due to financial stress and increased cost of living.
• To address this, I updated her website, including content and SEO improvements.
• I audited my services and pricing, creating more accessible offers with different packages and payment plans.
• I reached out to past clients to offer assistance and services, resulting in new clients and partnerships.
• I started this podcast and focused on creating consistent content through social media and email marketing.
• I said yes to new opportunities, including running workshops for the local shire
• I created a resume to explored other job opportunities and be prepared for potential career changes.
• I emphasised the importance of networking and collaborating with other business owners.

Happy listening!

Karlie - Techno Bird