Stepping into a multi-generational family business comes with its own unique pressures—especially when you’re balancing legacy, innovation, and the realities of working alongside family. How do you grow a company that’s nearly a century old while still creating space for new ideas, new industries, and the next generation of leadership?

In this episode, Andrew Tjernlund shares the story behind his family’s 88-year-old manufacturing business and how it evolved from HVAC production into a diverse operation spanning Amazon distribution, licensing partnerships, warehousing, and emerging ventures. From navigating cousin partnerships and succession planning to embracing e-commerce and entrepreneurial experimentation, Andrew offers an honest perspective on adapting a legacy business for a rapidly changing world.

In this episode, we explore:

• Growing and evolving a fourth- and fifth-generation family business
• Expanding from traditional manufacturing into Amazon and e-commerce distribution
• Balancing long-standing family dynamics with modern business innovation
• Working alongside cousins across different generations and leadership styles
• Why adaptability is essential for long-term business survival
• Creating opportunities that attract younger talent and future leaders
• Managing succession planning, ownership transitions, and buyout conversations
• Building a workplace culture focused on flexibility, trust, and employee retention
• Navigating entrepreneurship inside an established family enterprise

What’s been your experience working with family—or stepping into an established business?

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Co-hosts: Gershon Morgulis & Robert Moskovits
Guest: Andrew Tjernlund

Stepping into a family business isn’t always part of the plan—but sometimes it becomes the path you never saw coming. How do you go from outsider to operator, especially in an industry most people misunderstand?

In this episode, Lauren Goldman shares her journey from not fully understanding her family’s pawn business to becoming president of a multi-location operation in New York City. From revamping storefronts with duct tape and determination to helping scale the business into luxury retail and high-profile partnerships, Lauren offers an honest look at what it takes to lead, evolve, and prove yourself in a family-run enterprise.

In this episode, we explore:

- Growing into a family business you never expected to join
- Demystifying the pawn industry and how collateral lending really works
- Balancing innovation with long-standing family dynamics
- Building credibility as the next generation of leadership
- Managing growth across multiple locations and revenue streams
- Navigating sibling partnerships, roles, and real-life tensions
- Why adaptability—and people—are at the core of long-term success

What’s been your experience working with family—or stepping into an established business?

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Co-hosts: Gershon Morgulis & Robert Moskovits
Guest: Lauren Goldman

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Balancing legacy, leadership, and personal identity is at the heart of every family business journey. How do you step into something you’ve always been part of—while still carving out your own path?

In this episode, Abe Daphna shares a behind-the-scenes look at growing up inside a family-run security and government contracting business. From “learning by osmosis” at the dinner table to stepping into leadership roles, Abe offers a candid perspective on what it really takes to navigate family dynamics, operational challenges, and evolving industries.

In this episode, we explore:

• Growing up in a family business and learning through experience
• Navigating the complexities of family vs. professional roles
• Leading in high-stakes industries like security and government contracting
• Building operational excellence while managing tight margins
• Why people are the most valuable asset in any business

What’s been your experience working with family—or stepping into an established business?

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Co-hosts: Gershon Morgulis & Robert Moskovits
Guest: Abe Daphna

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Balancing tradition with innovation is a challenge every family business faces. How do you grow without losing what made you successful? Join Mike Levy from National Metal Industries as he reveals the secrets to navigating the manufacturing industry. Discover how to manage family dynamics, embrace new technologies, and seize market opportunities without losing your core values. In this episode, we explore:

• Transforming a family-run business
• Embracing innovation while maintaining legacy
• Building resilience for long-term success

What's your biggest challenge in modernizing an established business? Share your thoughts in the comments!

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Co-hosts: Gershon Morgulis & Robert Moskovits
Guest: Mike Levy

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Balancing legacy with innovation is a challenge every family business faces. How do you grow without losing what made you successful?
Join David Katz from Summit Home Healthcare as he reveals the secrets to navigating the home care industry. Discover how to introduce change, tackle workforce challenges, and seize hidden opportunities without breaking family ties.

In this episode, we explore:
- Evolving a family-run business
- Introducing change while preserving relationships
- Balancing legacy and innovation for long-term success

What's your biggest challenge in modernizing an established business?
Share your thoughts in the comments!

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Co-hosts: Gershon Morgulis & Robert Moskovits
Guest: David Katz

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Sponsored by Imperial Advisory

Family businesses aren’t just about tradition—they’re about tension.

The push and pull between legacy and innovation is real. What built the business isn’t always what will grow it.

Long tenure can bring stability… but it can also create resistance to change.

So how do you modernize without losing what made the business successful in the first place?

In this episode, we dive into:
• The challenges of evolving a family-run business
• How to introduce change without breaking relationships
• Why balancing legacy and innovation is key to long-term success

What’s been your biggest challenge when trying to bring new ideas into an established business?

Drop your thoughts in the comments—we’d love to hear your perspective.

👉 Subscribe for more real conversations on family, business, and everything in between.

Co-hosts: Gershon Morgulis & Robert Moskovits
Guest: Ben Goldbaum

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Sponsored by Imperial Advisory

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