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Bold Names

Bold Names

Written by: The Wall Street Journal
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 WSJ’s Bold Names brings you conversations with the leaders of the bold-named companies featured in the pages of The Wall Street Journal. Hosts Tim Higgins and Christopher Mims speak to CEOs and business leaders in interviews that challenge conventional wisdom and take you inside the decisions being made in the C-suite and beyond.Copyright © Dow Jones & Company, Inc. All rights reserved.
Episodes
  • How Athletic Brewing Sells Beer for a Post-Alcohol Generation

    How Athletic Brewing Sells Beer for a Post-Alcohol Generation
    Jan 23 2026
    When Bill Shufelt left Wall Street to make non-alcoholic beer, most people thought he was crazy. At the time, the category made up less than 1% of U.S. beer sales and was widely seen as a joke. But nearly a decade later, Shufelt’s company Athletic Brewing is at the center of a major cultural shift around health and wellness. On this episode of Bold Names, he joins Christopher Mims and Tim Higgins to talk about the rise of non-alcoholic beer, how his company is navigating President Trump’s tariffs, and why beer giants like Heineken and Guinness are now chasing the category he helped create. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: How Corning Is Using Trump’s Tariffs To Its Advantage The Boldest Ideas of 2025 — And What’s in Store for 2026 McLaren CEO Zak Brown On F1 And Business Strategy At 200 Miles Per Hour How Tubi Is Coming for Netflix and YouTube in the New Streaming Wars Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter. Read Christopher Mims’s Keywords column. Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    26 mins
  • How Corning Is Using Trump’s Tariffs To Its Advantage

    How Corning Is Using Trump’s Tariffs To Its Advantage
    Jan 16 2026
    Corning is everywhere: from the fiber optic cables powering the internet to the Gorilla Glass on your iPhone. Now, the 175-year-old company is making domestic manufacturing profitable. In this week’s episode of Bold Names, CEO Wendell Weeks sits down with WSJ's Christopher Mims to discuss how he plays the long game with technology investments and why his company is uniquely positioned to take advantage of the Trump administration’s tariffs and industrial policy. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: Condoleezza Rice on Beating China in the Tech Race: 'Run Hard and Run Fast' Biden’s Antitrust Architect on How Big Tech Threatens U.S. Prosperity This CEO Says Global Trade Is Broken. What Comes Next? Reid Hoffman Says AI Isn’t an ‘Arms Race,’ but America Needs to Win Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter. Read Christopher Mims’s Keywords column. Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    30 mins
  • Affirm’s Max Levchin: Why ‘Buy Now, Pay Later’ Beats Credit Cards

    Affirm’s Max Levchin: Why ‘Buy Now, Pay Later’ Beats Credit Cards
    Jan 9 2026
    Is "buy now, pay later" a debt trap or the future of finance? Affirm CEO Max Levchin says the real problem is the credit card in your wallet. On this week’s episode of Bold Names, Levchin joins WSJ’s Tim Higgins to discuss how his early days as a co-founder of PayPal led him to his latest venture: using “buy now, pay later” loans to reinvent how people buy things. We talk about why he thinks financing is more transparent than credit, the personal reason he hates late fees and how AI is changing shopping. To watch the video version of this episode, visit our WSJ Podcasts YouTube channel or the video page of WSJ.com. Check Out Past Episodes: The Boldest Ideas of 2025 — And What’s in Store for 2026 Inside Visa’s Tech-Charged Future: From Crypto to AI This CEO Says Global Trade Is Broken. What Comes Next? Why Bilt’s CEO Wants You To Pay Your Mortgage With a Credit Card Let us know what you think of the show. Email us at BoldNames@wsj.com. Sign up for the WSJ's free Technology newsletter. Read Christopher Mims’s Keywords column. Read Tim Higgins’s column. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
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