Booked, Busy & Scaling cover art

Booked, Busy & Scaling

Booked, Busy & Scaling

Written by: Jeff Mason
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You didn't get into this business to drown in spreadsheets and missed appointments — you got in it to build something.

Jeff Mason, CEO of STX Software and a former salon owner himself, pulls back the curtain on what it actually takes to run, grow, and tech-up a small service business. From payment processing headaches to AI on the horizon, Jeff's been in your chair and in the C-suite. Real talk. Real tools. Real growth. Let's go.The Adviser Global Network Economics Leadership Management & Leadership
Episodes
  • Small Business Systems That Let You Finally Scale

    Small Business Systems That Let You Finally Scale
    May 26 2026
    Small business systems separate the owners who scale from the ones who stay stuck — and most never figure out which ones they're missing until burnout forces the question. You can be talented, fully booked, and working harder than anyone around you and still hit the same ceiling every single year. The gap is almost never effort. It's infrastructure.

    Jeff Mason went from running a hair salon to spending twenty years as CEO of STX Software, helping thousands of salons, spas, gyms, and studios build the systems that let their effort finally compound. After this conversation, you'll know exactly where to start.

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    CONNECT WITH JEFF MASON & STX SOFTWARE
    🌐 Website: https://stxsoftware.com
    📘 Facebook: http://www.facebook.com/stxsoftware
    📸 Instagram: http://instagram.com/stxsoftware
    ▶️ YouTube: http://youtube.com/stxsoftware
    💼 LinkedIn (Company): https://www.linkedin.com/company/stx-software
    💼 LinkedIn (Jeff): https://www.linkedin.com/in/jeff-mason-684b0522
    📧 Email: info@stxsoftware.com
    📞 Phone: (800) 766-4778
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    55 mins
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