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Brad Preston: Alternative Data in Emerging Markets
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Brad Preston: Alternative Data in Emerging Markets
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In this episode, we’re joined by Brad Preston, founder of Beagleworks. Brad spent two decades on the buyside in South Africa before moving into data and research, giving him a rare perspective on how alternative data gets used outside the US and Europe.
We discuss what makes emerging markets different for data providers, why pricing needs to reflect liquidity and stock coverage, and how Brad thinks about the line between raw data and research. A highlight of the conversation is Brad walking through how he would evaluate a hypothetical South African consumer receipt dataset, from the economics of the market to the questions it could help investors answer.
This episode is essential listening for anyone selling alternative data into smaller or less mature markets, or trying to understand what buyside users really need before a dataset becomes useful.