Over 70% of adults in Southeast Asia are underbanked, and fintechs are racing to change that.

In this episode of Branch Out, we explore how digital payments, lending, and investment tools are transforming access to financial services across the region. With transaction values set to surpass USD 1 trillion by 2025, the stakes are high.

We break down the key players: agile startups, super-apps like Grab and GoTo, and traditional banks fighting to stay relevant.

You’ll also hear what’s holding the space back—lack of trust, uneven regulations—and what it will take to close the gap for both consumers and SMEs.

Essential listening for anyone building, investing in, or marketing digital finance in Southeast Asia.

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Southeast Asia’s internet economy is exploding with 100 million new users and a projected value of USD 330 billion by 2025.

In this episode of Branch Out, we break down what’s driving this growth, where it’s headed, and the delivery crisis that could slow it all down.

Learn why logistics is the make-or-break factor for platforms, and what it takes to align back-end operations with front-end promises.

Perfect for anyone in e-commerce, logistics, or digital strategy in Southeast Asia.

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Southeast Asia is no longer emerging: it’s accelerating.

This episode unpacks the region’s projected USD 4.25 trillion GDP by 2025, spotlighting the "Big Six" economies driving over 90% of total output.

The hosts contrast overall size with per capita wealth, debate where foreign investment is flowing, and explore the strategic dilemma: should businesses prioritize affluent hubs like Singapore or scale into populous giants like Indonesia and Vietnam?

Listen in to learn how tailored positioning can unlock market potential across this diverse region.

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Who are the people driving Instagram culture in Bangkok? In this episode, we break down the five key user personas shaping the city’s most visual platform in 2025.

What you’ll learn:

• The Trendy Lifestyle Influencer: fashion, food, and city-life curation.

• The Digital Nomad & Remote Worker: blending travel, networking, and work-life branding.

• The Young Professional & Entrepreneur: using Instagram for personal branding and business visibility.

• The Wellness & Balance Seeker: focused on health, mindfulness, and lifestyle alignment.

• The Creative Designer & Artist: turning Instagram into a visual portfolio and community hub.

From posting habits to engagement styles, this episode uncovers how Bangkok’s Instagram users express themselves, connect with others, and influence trends.

For startups, SMEs, and brands, these insights reveal how to align with the right personas to grow visibility and engagement in 2025.

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What kind of content truly resonates with Instagram users in Bangkok? In this episode, we explore the themes that capture attention and drive engagement on Thailand’s most visual platform in 2025.

Key themes you’ll learn:

• Work-life balance & wellness: healthy eating, self-care, and mindful living.

• Urban lifestyle & city pride: Bangkok’s street food, skyline views, and cultural vibrancy.

• Community & collaboration: celebrating social connections, teamwork, and belonging.

• Entrepreneurship & self-improvement: motivational, educational, and aspirational content for ambitious youth.

Together, these themes reveal a preference for relatable, positive, and aspirational content that reflects daily life in Bangkok while inspiring personal growth.

For startups, SMEs, and marketers, this episode offers a blueprint to design Instagram content that aligns with the values and aspirations of Bangkok’s digital community in 2025.

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Which hashtags are fueling Instagram discovery and engagement in Bangkok this year? In this episode, we break down the top hashtag trends of 2025 and how startups, SMEs, and creators can use them strategically.

Key categories you’ll learn:

• Lifestyle & City Life: urban culture, dining, and everyday Bangkok inspiration.

• Coworking & Remote Work: flexible spaces and the digital nomad community.

• Productivity & Work Culture: self-improvement, focus, and work-life balance.

• Entrepreneurship & Startups: the city’s innovation and business energy.

• Design & Creativity: Bangkok’s vibrant artistic and creative scene.

We also highlight Instagram’s recommendation to focus on a few highly relevant hashtags, and how many Bangkok users combine broad and niche tags to maximize reach.

For professionals and brands, this episode shows how to leverage Bangkok’s trending hashtags to increase visibility and connect with the right audiences in 2025.

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Which content formats actually perform best on Instagram in Bangkok today? In this episode, we explore the formats that dominate engagement in 2025 and how brands can use them to build stronger connections.

Key formats you’ll learn:

• Reels: the top-performing format, prioritized by Instagram’s algorithm and loved for short, snackable video.

• Carousel posts: highly effective for storytelling, education, and in-depth content.

• Stories: essential for authentic, day-to-day engagement with followers.

• Instagram Live: niche but powerful for real-time interaction during events and Q&As.

The takeaway? Video-centric, interactive, and multi-frame formats consistently outperform static images. For startups, SMEs, and creators in Bangkok, this episode shows how to craft a diverse content mix that matches audience behavior in 2025.

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How are people in Bangkok using Instagram in 2025, and what does it mean for brands? In this episode, we explore the demographics, habits, and content preferences that define Thailand’s most visual platform.

Key insights you’ll learn:

• Why Instagram in Bangkok is young, female-skewed, and digitally fluent, with strong adoption among students and professionals.

• The dominance of Stories and Reels, with short-form video driving daily engagement.

• How users turn to Instagram for lifestyle inspiration, brand discovery, and personal connections.

• Peak activity times—especially commute hours and evenings—and what they mean for posting strategies.

• The role of Instagram as both a creative outlet and a brand engagement tool in Bangkok’s fast-moving digital culture.

For startups, SMEs, and marketers, this episode explains how to align content with Bangkok’s Instagram audience to maximize visibility and engagement in 2025.

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