Justin Green of AssistFP joins me for a conversation about barriers to entry, the allure of “scale,” & building collaborative relationships.

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About the Showx

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the clarity of a unique & focused roadmap. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on enemies, running your own race, & competing on your own terms.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on standing out, creating lock-in, & making better decisions.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.