Justin Green of AssistFP joins me for a conversation about barriers to entry, the allure of “scale,” & building collaborative relationships.

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About the Showx

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the clarity of a unique & focused roadmap. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on enemies, running your own race, & competing on your own terms.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on standing out, creating lock-in, & making better decisions.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Trevor Deal of Holo Health joins me to get some coaching around operationalizing their values, defining who they want their customers to become, & breaking through a saturated market by leaning into what makes them unique.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on running our own race.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

I’m sharing a conversation I had recently on the Dollars & Dumbbells podcast with my friend Justin Green. We talk about the power of a good name, creating constraints, being both the visionary & the integrator, & more!

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Some thoughts on digging deeper, going slow to go fast, and looking for leverage.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.

Morgan Bungerz of Gym Bungerz joins me to get some coaching around empathy, creating messaging that speaks to barriers of entry, and getting specific about why someone should say yes to him.

Get the latest Brand Question delivered straight to your inbox here.

About the Show

Through short essays & coaching calls, the Brand Questions Podcast challenges listeners to act deliberately, think strategically, & build brand muscle. Join me on a future episode.

About Functional Branding

Functional Branding offers unparalleled workshops to wellness brands wanting the confidence & clarity of a unique, authentic, & focused vision. Learn more here.

About Patrick Cummings

Patrick Cummings is a long-time CrossFitter, podcaster, writer, & creator of Functional Branding. Connect with me on Instagram.