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Brand Runner

Brand Runner

Written by: Fabien Hameline
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 Brand Runner is a podcast about building brands, scaling creativity, and staying human in the age of AI. Hosted by Fabien Hameline, brand awareness veteran and creative operator, each episode explores how modern marketing leaders, founders, and creators can blend systems thinking with creative intuition to do more impactful work—with less mental load. From brand breakdowns to behind-the-scenes process chats, this show is your practical (and occasionally witty) guide to thriving as a creative operator in today's fast-moving world. Subscribe to the newsletter: https://brandrunner.substack.comFabien Hameline Economics Marketing Marketing & Sales
Episodes
  • AI Is the New OS. Humans Are the Luxury — What You MUST Do in 2026

    AI Is the New OS. Humans Are the Luxury — What You MUST Do in 2026
    Jan 7 2026
    ## SummaryIn this episode of Brand Runner, Fabien discusses the evolving landscape of marketing, focusing on the integration of AI as the new operating system. He explores six significant shifts in the industry, including the rise of AI in marketing, the transformation of search into answer engines, and the emergence of every company as a media company. Fabien also delves into the financial infrastructure of the creator economy and the importance of human elements in an AI-driven world. The episode concludes with actionable insights on how brands can adapt to these changes.KeywordsAI, marketing, brand strategy, creator economy, answer engines, media companies, human elements, digital transformation, marketing shifts, AI integrationTakeawaysAI is becoming the operating system of marketing.Search is evolving into answer engines.Every company is now a media company.The creator economy is gaining financial infrastructure.Human elements are becoming a luxury in an AI-driven world.Brands need to adapt to AI-driven changes.AI is transforming discovery and commerce.The importance of direct audience relationships is growing.Brands must simplify measurements before scaling.The shifts in marketing are already underway.Title OptionsAI: The New Marketing OSTransforming Search: The Rise of Answer EnginesEvery Company is a Media Company NowThe Creator Economy's Financial RevolutionHuman Elements in an AI WorldAdapting to AI-Driven ChangesAI's Impact on Discovery and CommerceBuilding Direct Audience RelationshipsSimplifying Measurements for GrowthNavigating Marketing ShiftsSound bitesAI is the new marketing OS. Search evolves into answer engines. Every company is a media company. Creator economy gains financial infrastructure. Human elements are a luxury now. Adapt to AI-driven changes. AI transforms discovery and commerce. Direct audience relationships matter. Simplify measurements before scaling. Marketing shifts are underway.Chapters00:00:00 Introduction to Marketing Shifts00:00:00 AI as the New Operating System00:00:00 The Evolution of Search00:00:00 Media Companies Everywhere00:00:01 Financial Infrastructure in the Creator Economy00:00:01 The Luxury of Human Elements00:00:01 Adapting to AI-Driven ChangesLinksConnect on LinkedIn: Fabien HamelineSubscribe to the newsletter: Brand Runner NewsletterThe app Creative TLDR: Sends a WhatsApp daily and keeps the pulse for you on all things marketing: https://creativetldr.comSources links:Amazon’s AI ads agent and campaign manager – https://www.adweek.com/media/amazon-ai-ads-agent-campaign-manager ↩WPP launches self-serve AI platform – https://www.adweek.com/agencies/wpp-launches-a-self-serve-version-of-its-ai-platform-to-court-small-biz-dollars ↩Unilever’s AI beauty marketing assembly line – https://digiday.com/marketing/inside-unilevers-ai-beauty-marketing-assembly-line-and-its-implications-for-agencies ↩Google AI Overviews reach 2B+ monthly users – https://digiday.com/media/googles-ai-overviews-reach-over-2-billion-monthly-users ↩ChatGPT Shopping changes ecommerce SEO – https://searchengineland.com/chatgpt-shopping-ecommerce-seo-rules-462865 ↩Zero-click landscape challenges – https://digiday.com/marketing/how-brands-are-trying-to-optimize-outsmart-ai-answer-engines-across-the-zero-click-landscape ↩American Express launches ad business – https://www.adweek.com/commerce/american-express-launches-ad-business-in-growing-commerce-media-race ↩
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    9 mins
  • Inside Canva’s Visual Suite: AI, Creativity & the Future of Marketing Teams

    Inside Canva’s Visual Suite: AI, Creativity & the Future of Marketing Teams
    Apr 14 2025

    Episode Summary:
    In this episode of Brand Runner, we explore Canva’s Visual Suite 2.0 — a major shift that brings design, AI, code, and data into a single creative workspace. From Magic Studio to Canva Code, we break down the most impactful features and what they mean for creative productivity, marketing teams, and the future of work.

    What We Cover:

    • Canva AI and Magic Studio tools

    • Visual spreadsheets and real-time charts

    • Canva Code and no-code interactive tools

    • AI-powered workflows for faster content creation

    • How these changes impact collaboration and team structure

    Resources Mentioned:
    Canva Create 2025 Keynote and Demos:
    https://www.youtube.com/watch?v=LupwvXsOQqs
    https://www.youtube.com/watch?v=85f-fwJzUKM
    https://www.youtube.com/watch?v=RnVsl3PIx8U

    More on Canva’s Visual Suite:
    https://smallbiztrends.com/canva-launches-visual-suite-2-ai-tools/
    https://www.businesswire.com/news/home/20250410082173/en/Canvas-Biggest-Launch-Yet-Introduces-Visual-Suite-2.0-to-Redefine-Creativity-and-Productivity

    Connect with Fabien:
    LinkedIn: https://www.linkedin.com/in/fabien-hameline/Newsletter: https://brandrunner.substack.com/
    Get weekly insights on creative productivity, branding, and modern marketing.

    New Book – The Five Rings of Marketing
    Unlock timeless strategy for today’s marketing battles.
    Grab your copy here: https://brandrunner.kit.com/8b9a431f0f?utm_source=podcast&utm_medium=shownotes

    This episode was produced with the help of AI.
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    12 mins
  • AI Goes Ghibli: The Viral Trend and Its Implications

    AI Goes Ghibli: The Viral Trend and Its Implications
    Apr 1 2025

    Summary: This episode dives into the explosive trend of transforming images into Studio Ghibli-inspired art using ChatGPT's latest GPT-4 model. We explore why this trend captivated the internet, its ease of use, and the deep cultural resonance of Studio Ghibli's unique aesthetic. From personal photos and pop-culture memes to historical moments, this style has touched every corner of digital culture.

    We also address critical copyright and ethical issues raised by this AI-driven phenomenon, highlighting Studio Ghibli co-founder Hayao Miyazaki’s stark criticism of AI-generated animation as well as legal concerns over copyright infringement.

    What You'll Learn:

    • Why the Ghibli-style AI art trend has rapidly spread.
    • The cultural and nostalgic appeal of Studio Ghibli.
    • Easy-to-use AI tools fueling creativity and virality.
    • Ethical and copyright implications surrounding AI-generated art.
    • Perspectives from key figures including Hayao Miyazaki and OpenAI CEO Sam Altman.

    Key Highlights:

    • The role of GPT-4 and platforms like MidJourney and BrockAI in democratizing AI art creation.
    • Viral examples including Ghibli-style renditions of historical events, famous memes, and personal portraits.
    • Debate over artistic authenticity: Miyazaki's intense opposition vs. the widespread public enthusiasm.
    • Legal ambiguity around AI-generated images replicating recognizable artistic elements.
    • Ongoing lawsuits and debates over copyright protection.

    Important References:

    • Sam Altman's viral engagement and tweets.
    • Miyazaki’s comments describing AI animation as an "insult to life."
    • Coverage from Getting Animated, CNN, Variety, The Independent.

    Discussion Questions:

    • What happens when AI blurs the line between inspiration and infringement?
    • How can creators ethically engage with AI tools?
    • What does the popularity of AI-generated Ghibli art say about nostalgia and creative ownership?

    Stay Connected:

    • Subscribe to Brand Runner's newsletter here: https://brandrunner.substack.com/
    • Fabien's LinkedIn: https://www.linkedin.com/in/fabien-hameline/


    Join us next episode as we continue exploring the intersection of creativity, branding, and technology.


    Links

    https://variety.com/2025/digital/news/openai-ceo-chatgpt-studio-ghibli-ai-images-1236349141/

    https://www.independent.co.uk/arts-entertainment/films/news/studio-ghibli-chatgpt-openai-hayao-miyazaki-trend-copyright-b2723114.html

    https://edition.cnn.com/2025/03/27/style/chatgpt-studio-ghibli-ai-images-intl-hnk/index.html

    https://www.nytimes.com/2025/03/27/style/ai-chatgpt-studio-ghibli.html

    https://www.businessinsider.com/openai-studio-ghibli-style-images-violate-copyright-or-not-2025-3


    This episode was generated with the help of AI.
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    14 mins
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