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Brand Strategy Unwankified

Brand Strategy Unwankified

Written by: Bec Hughes | Brand Strategy Mentor
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About this listen

 The Brand Strategy Unwankified podcast, hosted by Bec Hughes, is the no BS space for brand designers and creators who want to learn brand strategy and sell it as a service. If you’re over the jargon and gatekeeping of the ‘exclusive club’, and want practical, honest tools, tips and insights, you’re in the right place. ~ Why listen… this podcast is dedicated to helping brand designers confidently add strategy to their skillset and create a lucrative revenue stream. ~ What you’ll hear… real talk on pricing, selling, frameworks, and processes, with expert insights and case studies. ~ The vibe… cheeky, straight-talking, simplified, and totally unwankified. Subscribe and let’s dive in!© Becky Hughes 2025 All rights reserved. Art Economics Marketing Marketing & Sales
Episodes
  • 122. Brand Strategy Workshops 101

    122. Brand Strategy Workshops 101
    Feb 26 2026

    Let’s demystify the whole workshop thing.

    The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary.

    In fact they’re one of the fastest ways to build strategic authority.

    In this episode I share:

    • What a proper Discovery Workshop actually is (and what it’s not)

    • The structure that keeps your workshop focused and valuable

    • How to manage tangents, surface-level answers and energy dips

    • Why questionnaires are a cop out (yep, I said it)

    • What to do before and after to strengthen the strategy, and the relationship

    Connect with me

    Learn Brand Strategy - The Brand Method program

    Find me on Instagram
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    19 mins
  • 121. What It Takes to Grow a Studio With Em Sparrow

    121. What It Takes to Grow a Studio With Em Sparrow
    Feb 18 2026

    Em Sparrow, founder of Sparo Studios, shares her experiences and learnings as a successful studio founder, and why she implemented some big changes in 2025.

    We talk about:

    • The most important skills needed to scale a business

    • Em's experiences growing a team

    • The discomfort that is part of growth

    • Innovation as a mindset and growth strategy

    • One thing the Sparo Studios team prioritise in their brand strategy approach

    About Em Sparrow

    Originally from Canada, In 2019, Em Sparrow travelled across the world to Sydney Australia where she founded Sparo Studios. Since then, the agency has grown from a one-woman operation into a team of 12, with a combined 100+ years of industry experience.

    Em and her team build brands, websites, and marketing campaigns that help established businesses lead their space.

    Connect with Sparo Studios on Instagram

    Connect with Em on LinkedIn

    Connect with Bec Hughes:

    Check out The Brand Method

    Find me on Instagram
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    53 mins
  • 120. Brand Strategy is Trending - What Does That Mean For You?

    120. Brand Strategy is Trending - What Does That Mean For You?
    Feb 11 2026

    Brand strategy is having a moment. It’s no longer flying under the radar or reserved for the select few.

    What used to be a nice-to-have for designers is quickly becoming a non-negotiable to secure better clients.

    In this episode, I unpack

    • Why strategy is trending • What’s driving the shift • Why the competitive advantage window is closing

    Don't panic, this is your chance to take advantage of foresight.

    Are you positioning yourself ahead of the curve or leaving yourself a mountain to climb to catch up?

    Connect with me

    Learn Brand Strategy - The Brand Method program

    Find me on Instagram
    Show More Show Less
    19 mins
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