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Breaking Through in Cybersecurity Marketing

Breaking Through in Cybersecurity Marketing

Written by: Cybersecurity Marketing Society | N2K Networks
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 Cybersecurity marketer, we’ve got your back! Created by the Cybersecurity Marketing Society, the Breaking Through in Cybersecurity Marketing podcast shares the stories, successes, and failures of marketers in this fast-paced and constantly changing industry. Listen to learn, laugh, and improve your cybersecurity marketing game! New episodes every Wednesday.©2024 Cybersecurity Marketing Society 706761 Economics Marketing Marketing & Sales
Episodes
  • Disinformation, Data, and... Romance Novels? A Conversation with Dan Lowden

    Disinformation, Data, and... Romance Novels? A Conversation with Dan Lowden
    Feb 4 2026
    Episode Summary: Dan Lowden has a pretty incredible track record—12 startups and eight exits to count—so when he talks about building a marketing engine from scratch, people listen. In this CMO Confidential segment, Dan joins Gianna and Charles to talk about his latest challenge at Blackbird.ai: defining the "Narrative Intelligence" category and helping companies fight disinformation. They get into the real-world grit of going from leading a 70-person team back to being a solo marketer. Dan shares his "punch above your weight" playbook, including why he hired a former CBS news reporter to lead content and how he landed NATO as a marquee customer. Listen to this episode if you are looking to make a small startup feel like an industry giant, build deep analyst credibility without a "pay-to-play" budget, or understand the next big CISO blind spot in narrative intelligence. About Dan: Dan Lowden is the CMO at Blackbird.ai and a seasoned leader with over 30 years of experience building brands in the tech and cybersecurity spaces. A veteran of 12 startups and eight successful exits, Dan has led marketing for companies such as HUMAN (formerly White Ops), Digital Shadows, and Invincea. He is known for his "hands-on" approach to leadership, often joining as the first marketing hire to transform complex technology into a clear, compelling story. When he isn't defining new security categories like Narrative Intelligence, Dan is an author; he wrote and published the romance novel The Met Kiss during the pandemic. Follow Dan on LinkedIn. Links & Resources: Blackbird.ai: Learn more about narrative intelligence and disinformation security. The Raven Blog: Where Dan’s team publishes primary research on narrative attacks. The Met Kiss: Dan Lowden’s debut romance novel, written during the pandemic. Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Charles Gold on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    27 mins
  • The ROI of Recognition: How DataGrail Built a Brand Engine Through Awards

    The ROI of Recognition: How DataGrail Built a Brand Engine Through Awards
    Jan 28 2026
    Episode Summary: What happens when a "privacy freak" takes over customer advocacy? You get the DataGrail’s Data Privacy Awards Program, an industry staple that doubles as a masterclass in community building and product research. In this episode, Ian Phippen, Head of Content and Community Marketing at DataGrail, joins Gianna and Maria to pull back the curtain on running a high-impact awards program. Ian shares how they transformed a standard advocacy play into a mission-driven brand engine that attracts hundreds of nominations, of which only 40% are customers. Whether you're launching your first awards ceremony or looking for more human ways to connect with your technical audience, Ian’s insights offer a roadmap for marketing with integrity. About Ian: Ian Phippen is the Head of Content and Community at DataGrail and the architect of the Data Privacy Hero Awards. A 2025 Marquee Award winner for Best New-to-Cyber Talent, they moved from a background in education and e-commerce marketing at companies like Recharge and Provi to become a dedicated "privacy freak" in the cybersecurity space. Ian specializes in building high-trust recognition programs that turn industry advocacy into deep market intelligence. Follow Ian on LinkedIn. Links and Resources: DataGrail: The data privacy platform leading the shift toward "human-centric" privacy. 2025 Data Privacy Heroes: The official announcement and profiles of the most recent award winners. Sessionize: The event management tool mentioned for handling speaker and award calls. Recharge & Provi: Previous companies where Ian built their marketing and community foundation. Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    38 mins
  • Why Cybersecurity Marketers Are Prime Security Targets

    Why Cybersecurity Marketers Are Prime Security Targets
    Jan 21 2026
    Episode Summary: Cat Allen, Senior Product Marketing Manager at SpyCloud, brings a rare mix of technical grounding and ethical clarity to cybersecurity marketing. Her path into the industry was unconventional, shaped by psychology, hands-on technical training, and a deep interest in privacy, surveillance, and responsible data use. The conversation focuses on what it means to market security products responsibly, especially in an industry where marketers are frequent targets and data collection can quietly introduce risk. Cat shares how her technical background helps her bridge engineering and go-to-market teams while keeping trust, accuracy, and transparency at the center. The episode also explores tougher questions about workplace ethics, the limits of compliance, personal responsibility for data privacy, and the broader implications of AI. About Cat: Cat Allen is a Senior Product Marketing Manager at SpyCloud, working on product messaging, enablement, and go-to-market support for cybersecurity teams. She has held senior product marketing roles at Cloudflare and Everfox (formerly Forcepoint). She is currently pursuing a Master’s degree in Cybersecurity and brings a technical foundation into her work, partnering closely with product, engineering, and revenue teams. Follow her on LinkedIn. Links & Resources: SpyCloud Signal (secure messaging)Proton Mail DeleteMe1Password Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Hosts: Gianna Whitver on LinkedIn Maria Velasquez on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you in the next episode!
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    23 mins
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