Episode Summary: What changes when you go from a startup to a much bigger company after an acquisition? On today’s episode, Kevin Bobowski, now CMO of Archer, breaks down what that shift looks like based on his experience moving from Aware into Mimecast. At Aware, staying close to the customer was built into the day-to-day. Conversations were constant, and product-market fit came from paying attention to what was working and cutting what wasn’t, even if it looked good on paper. At Mimecast, that same instinct still mattered, but it became harder to maintain. There’s more data, more structure, and more distance from the customer if you’re not careful. Kevin shares how that shift changed the way he thinks about product-market fit across segments, products, and teams, and why it’s something you have to keep reworking as markets evolve. If you’re trying to stay grounded in what your buyers are really saying while everything around you scales, this one will resonate. About Kevin: Kevin Bobowski is Chief Marketing Officer at Archer. He previously led marketing at Aware, where he helped build the go-to-market motion that led to the company’s acquisition by Mimecast. His experience spans startups and larger organizations, with a focus on product-market fit, segmentation, and scaling marketing teams. Links & Resources: Kevin Bobowski on LinkedIn Mimecast Subscribe & Review: 👉 Enjoyed this one? Drop us a quick ⭐ rating or review, it helps more cyber marketers find the show. 📩 Questions, feedback, or want to be a guest? Email: podcast@cybersecuritymarketingsociety.com Follow the Host: Gianna Whitver on LinkedIn Thank you for tuning in to another episode of Breaking Through in Cybersecurity Marketing. You can join the Cybersecurity Marketing Society on our website, on our main LinkedIn page, our Instagram page, or our podcast LinkedIn page. See you on the next episode!
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Apr 29 202632 mins