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Breaking the Silence

Breaking the Silence

Written by: Greg Cannon
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Welcome to Breaking the Silence — a bold new podcast created for funeral professionals who are ready to explore the real conversations our industry often avoids. Whether you've been in the profession for 40 years or you're just getting started, this podcast is your space to reflect, challenge, and grow. Join us as we dive into the evolving world of funeral service, where tradition meets transformation. Take a listen, join the dialogue, and help us shape the future of funeral service — together. Tune in here or on your favorite podcast platform!Greg Cannon Social Sciences
Episodes
  • Before They Pick Up the Phone

    Before They Pick Up the Phone
    May 24 2026

    This episode explores the critical importance of consumer education in funeral service, emphasizing the awareness gap and strategies to reach families before they need your services. Greg Cannon discusses how to effectively communicate, build trust, and educate communities to improve decision-making and service quality.
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    29 mins
  • The Disconnect

    The Disconnect
    May 17 2026

    Greg Cannon explores the critical gap in funeral service: the awareness gap. He discusses how professionals often believe they are educating families when, in reality, families remain uninformed, leading to poor decision-making and missed opportunities for meaningful engagement.
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    14 mins
  • People Don't Know What They Don't Know

    People Don't Know What They Don't Know
    May 10 2026

    Greg Cannon discusses the critical awareness gap in funeral service, highlighting how families are often uninformed about end-of-life options and how the profession can bridge this gap through education. This episode emphasizes the importance of proactive community engagement to improve decision-making and service quality.
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    14 mins
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