In this episode, we explore secondary funding for your business. Learn the signs it's time to consider this option, the pros and cons, and how it impacts your acquisition timeline. We also discuss alternative funding methods like personal investments, loans, and revenue optimization. Key takeaways: be transparent with investors, believe in your business, and be prepared to continue operations post-funding.

Timestamps:

(00:00) Securing primary investment vs. secondary investment explained.
(07:52) Analyzing business strengths, weaknesses, opportunities, and threats.
(11:30) Timing with Elevar influenced our chosen direction.
(15:46) Moving conversation forward on pursuing secondary funding.
(18:07) Startup financing options
(24:33) Founders often struggle with the 80/20 rule.
(27:07) Money doesn't buy happiness; find fulfilling work.

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram

In this episode, Brad & Nate dive into company culture. They discuss leading by example, transparency, and investing in your team's growth. Your actions set the tone for the organization so tune in for insights on how to create a winning culture.

Timestamps:

(00:00) Your actions define who you are.
(04:18) Leaders must be transparent, authentic, and accountable.
(07:50) Struggling with micromanaging in leadership and communication.
(12:19) Lead with empathy for better leadership impact.
(14:36) Good HR practices to prevent potential issues.
(17:39) Creating a positive company culture through values.
(22:48) Influence of reading and staying informed.
(23:42) Respect differing opinions and avoid unnecessary arguments.

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram

We open up Brad's personal Apple Notes file he's been keeping for years with key learning lessons building Elevar. Listen in as Brad and Nate discuss each and translate into tips you can implement for your own business.

Timestamps:

(00:00) Journal of learning lessons shared with listeners.
(05:14) Founders may not receive honest feedback
(09:00) Empowering leaders and cutting unnecessary expenses.
(10:16) Frequent product changes require regular team training.
(16:21) Focusing on CRM and automation for growth.
(22:07) Customer buying story, emotion, and consistency.
(26:29) Understanding personality type for effective task management.

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Links:

Learn more about Brad Redding / Connect on LinkedIn and Instagram

Connect with Nate Winkler on Instagram