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Build Your Salon with Phil Jackson

Build Your Salon with Phil Jackson

Written by: Build Your Salon with Phil Jackson
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Are you ready to build a brilliant, profitable salon business without burning out? I’m Phil Jackson, your go-to salon friend, coach and Queen of Salons. Each week I dish out real-world strategies for hair, beauty, and aesthetics pros who want bigger profits, a stronger team, and a life with more freedom. No fluff, just clear advice (and a sprinkle of sass). Step up, get inspired, and Build Your Salon!Build Your Salon with Phil Jackson Economics Leadership Management & Leadership
Episodes
  • Minimum Wage Is Killing the Salon Industry (Just Not How You Think)
    Oct 16 2026

    Paying above minimum wage in the salon industry isn’t just kind — it’s smart business. You’ll learn how one salon boosted staff loyalty and profits by choosing pay over perks.

    KEY TAKEAWAYS
    Pay above minimum wage
    This salon paid more than any other in the area, even if it meant cutting back elsewhere. They believed higher pay was a business strategy, not a cost. It helped them keep staff longer and attract better talent.

    Use self-funded improvements
    Instead of hiring a decorator, the team painted the staff room themselves on Sundays. They bought two cans of paint from B&Q and wore old jeans. This saved hundreds without lowering pay.

    Invest in training, not events
    Their Christmas party was a simple curry from a local restaurant. Other salons spent thousands on limos and big nights. This salon chose training over flashy events because it knew development matters most.

    Be clear about your trade-off
    Staff knew the salon couldn’t afford luxury because it was focused on high pay and training. The team understood the choice. When you’re honest about your plan, people can support it.

    Reduce turnover with fair pay
    Underpaying leads to more staff leaving. That means constant hiring and retraining, which costs money. Paying well keeps people longer, saving time and cash in the long run.

    Raise prices to stay profitable
    If you pay more, you must charge more. Otherwise, you lose money. This salon raised prices slightly to cover higher wages without hurting profits.

    Try new pay models
    They moved away from simple wage-plus-commission. Now some staff get team bonuses or no commission at all. This lets them pay higher hourly rates and still keep everyone motivated.

    CONCLUSION
    Paying above minimum wage in your salon can cut costs and build loyalty when done right. If you want to grow your business with real results, check out Phil Jackson’s advice at buildyoursalon.com.

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    11 mins
  • Why Your Salon Has No Profit (You Never Set a Target)
    Oct 12 2026

    You need a clear salon profit target to know if your business is truly successful. In this episode, Phil Jackson shares simple, no-nonsense steps to track and grow your profits.

    Set a clear salon profit target
    Most salon owners don’t know their profit target. Phil says if you don’t set one, you won’t hit it. Use her free cheat sheet at queenofsalons.com to check if your salon is actually making money. It’s not just paperwork, it’s what your business needs to succeed.

    Track real-time takings reports
    Your salon software should show accurate numbers every month. But many reports don’t add up. Takings, services, retail, and vouchers don’t match. Phil says this is nonsense. Real-time data is better than old accountant numbers, and it helps you make smart choices fast.

    Cancel software that you don’t use
    If you’re not using the reports from your software, cancel it. You can get a free calendar app with online booking links for a fraction of the cost. Google Calendar now offers free booking links, so you don’t need expensive software if you’re not using it.

    Know the true cost of small expenses
    A £69 monthly website bill needs £4,140 in service revenue each year to cover it. That’s 103 Hollywood waxes at £40 each, or 276 kid’s cuts at £15. Think hard before spending on things that cost so much to break even.

    Avoid low-return spending
    Spending £69 a month on railway station ads costs £828 a year. To break even, you need £4,140 in sales. That’s not smart. People don’t walk into stations and think, “I need a wax now.” That money could go to better uses.

    Check if your software is worth it
    Paying £200 a month for software? At a 20% profit margin, you need £10,000 in sales just to cover it. That’s like doing 218 back sack and cracks to pay for it. Only keep software that gives you real, useful data.

    Track numbers as a daily habit
    Seeing numbers isn’t a chore. It is the highest leverage habit you can build. When you know your numbers, you know when enough work has been done. You take what your business is meant to earn, not what’s left over.

    Phil Jackson shows you how to turn your salon into a profitable, clear-thinking business through Build Your Salon. Visit buildyoursalon.com for more guidance.

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    12 mins
  • Is Social Media Actually Hurting Your Salon?
    Oct 9 2026

    Social media salon marketing can cost you more than you think. This episode shows you how to save time and boost real results by stepping back from daily posting.

    KEY TAKEAWAYS
    Time cost of content creation
    Spending four hours a week on social media at £60 an hour means £240 a week. That’s £1,000 a month. To break even with a 1:5 profit margin, you’d need £5,000 in bookings just to cover the cost. That’s a lot of time for little return.

    Low conversion from social media
    Most people on social media are not looking to book a salon. They scroll to be entertained, not to buy. That means your posts get seen, but few turn into actual appointments. Every hour spent on social media is an hour on a channel that doesn’t convert.

    Ineffective audience intent
    Users are there to scroll, not to book. They skip past ads and ignore promotions. Just like turning off a TV ad, they avoid your content. This leads to low engagement and even lower booking rates.

    Comparison trap and confidence erosion
    Seeing other salons post perfect photos and happy clients can make you doubt your own work. You start questioning your choices, even when they’re strong. This constant comparison drains your confidence and leads to burnout.

    Platform dependency and fragility
    You don’t own your audience on social media. Platforms can change rules overnight, hide your posts, or even ban your account. You can’t save your followers or contact details. Relying on these platforms is risky.

    Privacy trends limit insight
    Many new followers now have private accounts. You can’t see their posts or even know if they’ve seen yours. Growing your follower count no longer means you’re reaching real customers.

    Minimal presence recommended
    You don’t need daily posts. One to three posts a week is enough. Update your opening times, share a quick tip, or post a seasonal photo. This keeps your profile active without wasting your time.

    Stop chasing likes and start building real client trust. Focus on email and in-chair conversations instead as Phil Jackson suggests with Build Your Salon at buildyoursalon.com.

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    11 mins
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