Episodes

  • The Importance of Delegation in Scaling Businesses - with Atiba de Souza

    The Importance of Delegation in Scaling Businesses - with Atiba de Souza
    Jan 27 2026
    On this episode of the builders podcast, John Busby sits down with Atiba de Souza, entrepreneur, marketing expert, and author of The Delegation Trap, to talk about what matters most in marketing in 2026 and beyond. Atiba explains how moments of truth in the buyer journey have changed, why human connection and community are winning in B2B, and why video is now central to search and engagement. The conversation also explores Atiba’s 30 year business journey, including launching a search engine before Google, the thinking behind turning doers into thinkers through better delegation, and the cultural and practical benefits of living and working in the Philippines.

    Atiba and John discuss:
    00:45 – Atiba’s background and focus on modern marketing
    03:37 – Moments of truth and the role of community in B2B
    07:40 – The rise of video marketing and video search
    14:33 – Atiba’s journey from search engines to video strategy
    21:47 – The Delegation Trap and the CASE method
    32:27 – Living and working in the Philippines

    Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

    👉 Explore Atiba de Souza’s book, The Delegation Gap: https://thedelegationtrap.com/

    🚀 Join business.com+: https://bit.ly/business-com-plus
    Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

    🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

    📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
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    37 mins
  • Do You Have A Good 401(k) Plan? With 401(k) Forensic Consultant Paul Sippil

    Do You Have A Good 401(k) Plan? With 401(k) Forensic Consultant Paul Sippil
    Jan 23 2026
    On this episode of the builders podcast, John Busby sits down with Paul Sippil, a registered investment advisor and 401(k) forensic consultant, to unpack how retirement plans really work, and why most employees and employers are paying more than they should. Paul explains what a 401(k) actually is, how fees quietly erode long-term savings, and why transparency in plan design and advisor compensation matters more than most people realize. The conversation also explores investment strategies beyond traditional index funds, best practices for early and mid-career investors, and Paul’s broader mission to bring transparency to complex systems.

    Paul and John discuss:
    01:26 – What a 401(k) really is (and how it differs from an IRA)
    05:43 – How to tell if you have a good or bad 401(k) plan
    09:58 – Advisors, administrators, and where hidden fees come from
    14:50 – Paul’s path to becoming a 401(k) forensic consultant
    19:55 – Best practices for early-career investors
    31:22 – Paul’s community dining initiative and food system transparency

    Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

    👉 Explore Paul’s website: www.paulsippil.com

    🚀 Join business.com+: https://bit.ly/business-com-plus
    Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

    🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

    📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
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    34 mins
  • The Uncertainty Advantage with Scott Stirrett, Founder of Venture for Canada

    The Uncertainty Advantage with Scott Stirrett, Founder of Venture for Canada
    Dec 16 2025
    On this episode of the builders podcast, John Busby sits down with Scott Stirrett, founder of Venture for Canada and author of The Uncertainty Advantage, to talk about what it really takes to build a meaningful career in an era defined by rapid change. Scott breaks down why young professionals must learn to embrace uncertainty, take smart risks, and focus on developing adaptable, useful skills rather than chasing rigid career plans. He also opens up about his mental health journey, how travel builds adaptability, and why pursuing multiple ventures can be a strength, not a distraction.

    Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

    👉 Get Scott’s book The Uncertainty Advantage:
    https://www.amazon.com/Uncertainty-Advantage-Launching-Career-Change/dp/1459753224👉 Follow Scott’s Substack:
    https://substack.com/@scottstirrett

    🚀 Join business.com+: https://bit.ly/business-com-plus
    Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.🎧

    Listen and subscribe to the builders podcast:
    https://plinkhq.com/i/1608075598?to=page📺

    Watch more from the builders podcast:
    https://www.youtube.com/@builderspodcast
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    30 mins
  • Scaling Brands with Jason Weinberger, Co-Founder of Mother Bear Agency

    Scaling Brands with Jason Weinberger, Co-Founder of Mother Bear Agency
    Dec 2 2025
    On this episode of the builders podcast, John Busby sits down with Jason Weinberger, Co-Founder & CRO of Mother Bear Agency, to talk about what it really takes to scale a brand in 2025. Jason breaks down why an integrated, holistic approach to marketing outperforms one-off tactics. He also shares his journey from copywriter to leading major campaigns, the lessons he’s carried into building Mother Bear, and how AI is transforming the way modern marketing teams operate. The conversation covers everything from performance creative to data-driven PR to the challenges marketers face in an era of platform changes and signal loss.

    Thanks for listening, and if you liked this episode, be sure to share it with someone you want to see leveled-up with you. 🚀

    👉 Explore Mother Bear Agency: https://motherbear.agency/

    🚀 Join business.com+: https://bit.ly/business-com-plus

    Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on top solutions.

    🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page 📺

    Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
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    27 mins
  • Cybersecurity – Protecting your Business and Yourself with Paul Laudanski of Onapsis

    Cybersecurity – Protecting your Business and Yourself with Paul Laudanski of Onapsis
    Nov 11 2025
    On this episode of the builders podcast, John Busby sits down with Paul Laudanski, Director of Security Research at Onapsis and a leading cybersecurity expert, to explore the evolving world of digital security, from zero day vulnerabilities and ERP attacks to the growing impact of AI and offensive research. Paul shares insights from his extensive career, discussing how both businesses and individuals can strengthen their defenses, make smart cybersecurity investments, and stay ahead of increasingly sophisticated threats.

    Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

    🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

    🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

    📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
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    33 mins
  • Getting Your Career in Shape with Dr. Candace Steele Flippin

    Getting Your Career in Shape with Dr. Candace Steele Flippin
    Nov 4 2025
    On this episode of the builders podcast, John Busby sits down with Dr. Candace Steele Flippin, author, researcher, and corporate leader, to talk about leadership, generational change, and the evolving workplace. Dr. Flippin shares her journey from studying art history to leading in marketing and communications, and how intentionality, networking, and adaptability have shaped her career. The conversation explores the challenges facing women and Gen Z professionals, from pay transparency and flexible work to building empathy across generations. Dr. Flippin also shares practical advice on leadership development, career advancement, and creating workplaces where everyone can thrive.

    Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

    Explore Dr. Candace Steele Flippin’s book, Get Your Career in SHAPE, to learn more about empowering career growth: https://candacesteeleflippin.com/shop/

    🚀 Join business.com+: https://bit.ly/business-com-plus
    Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

    🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

    📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
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    39 mins
  • Digits CEO Jeff Seibert on Founder-Market Fit and Social Dilemma

    Digits CEO Jeff Seibert on Founder-Market Fit and Social Dilemma
    Oct 14 2025
    On this episode of the builders podcast, John Busby sits down with Jeff Seibert, founder and CEO of Digits, to talk about building companies that last. Jeff shares how he helped scale Crashlytics to millions of users before joining Twitter, why he designed Digits as a fully remote company long before it was common, and how founder–market fit shapes lasting success. They also dive into his work producing The Social Dilemma and how those experiences influence his views on technology, accountability, and the future of innovation.

    Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀
    🚀 Join business.com+: https://bit.ly/business-com-plus Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

    👉 Visit the Digits website: https://digits.com/

    🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

    📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
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    22 mins
  • D1 Training CEO Will Bartholomew on Athletics, Growth, and What Made Peyton Manning Special

    D1 Training CEO Will Bartholomew on Athletics, Growth, and What Made Peyton Manning Special
    Oct 7 2025
    On this episode of the builders podcast, John Busby sits down with Will Bartholomew, former D1 athlete and founder of D1 Training, to explore the journey from the playing field to building one of the fastest-growing training franchises in the country. Will shares lessons learned from competing alongside legends like Peyton Manning, the setbacks that shaped his path, and how the values of accountability, coaching, and character are at the heart of athletic and personal growth. The conversation highlights how D1 Training grew from its early focus on young athletes to serving adults nationwide, showing that the fundamentals of training and purpose-driven coaching are timeless.


    Thanks for listening, and if you liked this episode, be sure to share it with someone that you want to see leveled-up with you. 🚀

    🚀 Join business.com+: https://bit.ly/business-com-plus
    Business.com+ is a free membership program for SMBs that takes the pain out of choosing new business services with 1:1 help from an advisor + exclusive deals on the best solutions.

    🏈 Visit the D1 Training website: D1 Training | Train Like an Athlete

    🎧 Listen and subscribe to the builders podcast: https://plinkhq.com/i/1608075598?to=page

    📺 Watch more from the builders podcast: https://www.youtube.com/@builderspodcast
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    33 mins