We’re talking about one of the simplest changes you can make that instantly improves your hiring decisions: always do two interviews.
If you only do one interview right now, this is my #1 recommendation—change it to two. We lay out exactly how to structure each one so you can see beyond rehearsed answers and hire for long-term fit.

Episode Highlights

• The problem with only doing one interview
• Why you need a second interview
• How to structure interview one
• How to structure interview two
• Tips for fostering trust and connection
• How small signals across touchpoints inform decisions

Resources & Links

• Free Interview Questions download: ClearAuthenticBrands.com/resources

We break down six objectives that turn interviews into confident, repeatable hiring decisions. From revealing the real person to communicating expectations, we map an approach that raises success rates and reduces mis‑hires.

Episode Highlights:

• Objective #1: Reveal the real person
• Objective #2: Understand their motivation
• Objective #3: Determine alignment using the Alignment Model:
  • Culture: values, work style, traits, and non-negotiables
  • Capacity: ability, potential, and bandwidth for this role in this season
  • Contribution: the value and impact they’ll bring to the team and business
• Objective #4: Make your pitch as a company
• Objective #5: Communicate expectations clearly
• Objective #6: Make a confident decision
• Why clarity + great questions change everything

Resources & Links

• Download the free hiring tools: Candidate Alignment Evaluation + Interview Questions at ClearAuthenticBrands.com/resources

Related Episodes

• Episodes 12–18- Creating Alignment with Your People Series
• Ep 2- The Framework To Build A Clear Authentic Brand
• Ep 3- Why Clarity Is the Foundation of a Clear, Authentic Brand

When you’re short-staffed, the pressure to fill a seat fast is real. But the “quick fix” hire almost always turns into long-term pain—more stress, more drama, and you right back at square one.

I’ve seen it too many times: we hire out of urgency, not clarity, and then we pay for it for months. In this episode we unpack the hidden costs of hiring the wrong person and how misalignment in culture or capacity erodes trust, performance, and customer experience. We share a simple, objective way to slow down up front, hire with clarity, and stop the cycle for good.

Episode Highlights

• The pressure to fill roles fast and its long-term damage
• Definition of the "wrong person"
• How capacity misalignment shows up
• How culture misalignment shows up
• The compounding costs of misalignment
• Shifting mindset from quick relief to durable results
• Building a team where retention is driven by fit, not chance

Resources & Links

• Download the Brand Clarity Elements at ClearAuthenticBrands.com/resources
• Download the Candidate Evaluation Form at ClearAuthenticBrands.com/resources
• Learn more at ClearAuthenticBrands.com

Related Episodes

• Ep 33- Why Hiring Is the Most Important Process in Your Business
• Episodes 12–18 People Alignment Series (Culture, Capacity, Contribution)