Kate Kenyon joins Shaping the North East to discuss the story behind SOBR, Aberdeen's first completely alcohol-free bar, and what it takes to build a business around a very different approach to the traditional bar experience.

In this episode, we explore how the idea for SOBR came about, the challenges of launching a new concept in Aberdeen, and the reaction the business received when people questioned whether an alcohol-free bar could really work. Kate also shares the highs and lows of building a business from the ground up, the importance of creating a welcoming space for people, and her commitment to supporting those who may be facing their own struggles. We also discuss SOBR's growing success, recent award nominations, their first festival appearance, and Kate's ambitions to take the concept beyond Aberdeen.

Could SOBR become a model for a new generation of alcohol-free venues across Scotland?

🌐 Follow SOBR:

https://www.sobrbar.co.uk

https://www.instagram.com/sobr_bar/

https://www.facebook.com/profile.php?id=61582519197435

https://www.tiktok.com/@sobrbaraberdeen

🌐 Follow Shaping the North East:

https://sznmedialtd.co.uk

https://www.instagram.com/sznmedialtd/

https://www.facebook.com/profile.php?id=61588320118510

www.linkedin.com/company/szn-media-ltd/

Shaping the North East explores the people, ideas and ventures defining the region's next chapter through conversations with entrepreneurs, creatives, community leaders and innovators from across the North East of Scotland.

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