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Building Brand Gravity: Attracting People Into Your Orbit

Building Brand Gravity: Attracting People Into Your Orbit

Written by: G&S Communications
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Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!Copyright Dan Sanchez Economics Marketing Marketing & Sales
Episodes
  • Lessons from Three CEOs on Leading Over the Long Haul

    Lessons from Three CEOs on Leading Over the Long Haul
    May 19 2026
    The agencies performing best right now are not always the biggest or the most specialized. They are the ones figuring out how to evolve alongside their clients, lead with conviction, and build something that lasts. And that includes actively reflecting on the lessons of leadership learned along the way.

    Anne Green sits down with Beth Cleveland, CEO of Praytell, and Laura Tomasetti, CEO and founder of 360PR+, to mark their shared recognition on PRWeek's 2026 Women of Distinction list. The three trade lessons learned across decades of leadership – from what feels familiar versus what feels genuinely new in the agency world right now to the rise of AI as a value-creating catalyst. They share stories of the mentors who shaped them, why "walk around" leadership still matters in a hybrid world, and how celebrating small wins is critical for teams in danger of burning out on constant change. The conversation closes with practical leadership advice for anyone earlier in their career, including the case for active listening, leaning into your authentic strengths, and not traveling “too light” when it comes to maintaining the relationships you build along the way.

    In this episode:
    • Why the best agencies today are operating partners, not just service providers
    • How to balance the pace of change with sustainable, healthy team culture
    • What active listening, authenticity, and curiosity unlock for emerging leaders
    • The case for thinking like a counselor early in your career, not just an executor
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    55 mins
  • How to Close the Business Confidence Gap

    How to Close the Business Confidence Gap
    May 7 2026
    Doing the work is not enough anymore. Companies have to prove it, explain it, and make it visible, or it will not land with the people who matter.

    Steve Halsey sits down with Dr. Rochelle Ford, CEO of the Page Society, to dig into the latest Page and Harris Poll Confidence in Business Index. Rochelle breaks down why the confidence curve is breaking globally, how only 29 percent of consumers see both the action and the context they need to trust companies, and why the economic story has become the most important narrative battleground for 2026. They get into the generational divide on issues like mental health, the rise of generative AI as a primary information source, and what it takes to build a content foundation that AI engines will actually surface. The conversation closes with a four-step plan for communicators and a candid look at where the profession is heading in a moment of full transformation.

    In this episode:
    • Why action and context together are the only way to rebuild confidence in business
    • How search and generative AI are merging and what that means for getting your story found
    • Why mental health and economic impact are now table stakes for reaching younger audiences
    • A four-step plan for owning your narrative, calibrating by generation, and modernizing your channel mix
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    46 mins
  • AI as a Leadership Test

    AI as a Leadership Test
    Apr 28 2026
    AI isn’t the disruption. It’s the pressure test.

    In this first mailbag episode of 2026, Anne Green and Steve Halsey revisit the predictions, questions, and themes shaping the year so far, and what they reveal about leadership, value, and alignment inside organizations.

    From narrative as an operating system to the limits of “human in the loop,” the conversation challenges conventional thinking on productivity, pricing, and what it really takes to lead in a compressive moment where volatility, trust, and technology are colliding.

    The takeaway: this isn’t about adapting to AI. It’s about whether your organization is built to withstand what AI is now exposing.

    In this episode:
    • Why this is a compressive moment, not just disruption
    • How AI is exposing gaps in leadership, narrative, and alignment
    • Why “human as architect” beats “human in the loop”
    • What it really takes to move from hours to value in a compressed world
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    43 mins
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