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Building Brand Gravity: Attracting People Into Your Orbit

Building Brand Gravity: Attracting People Into Your Orbit

Written by: G&S Communications
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About this listen

 Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time.

Welcome to Building Brand Gravity!Copyright Dan Sanchez Economics Marketing Marketing & Sales
Episodes
  • Rethinking Productivity in the Age of AI

    Rethinking Productivity in the Age of AI
    Feb 19 2026
    Productivity is not just about speed and output. In a world of burnout, constant pings, and emergent AI, the real advantage is learning how to do less better.

    Anne Green welcomes author, public speaker and creativity catalyst Natalie Nixon back to Building Brand Gravity to unpack her new book, Move. Think. Rest. along with the big question it asks: how can we understand “productivity” differently? Natalie traces how industrial era assumptions around productivity still shape modern work, then offers a more human operating system that integrates movement, reflection, and rest as inputs to higher quality thinking. They talk about why rest is not a reward but risk mitigation, how leaders can build cultures that make space for creativity, and why we are not in a tech revolution so much as a human one. The conversation gets practical on what needs to change inside organizations, from meeting norms and attention habits, to value based pricing and small prototypes that help systems evolve.

    In this episode:
    • Why “do less better” is a productivity upgrade, not a step back
    • The MTR (Move. Think. Rest.) Framework and how it supports better judgment, focus, and creativity
    • Why rest creates operational resilience, plus micro breaks and sabbaticals that work
    • Why it’s critical to start moving from billable hours to contracts based on value and outcomes, and how using prototypes and asking better questions can help us get there
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    53 mins
  • The AI Strategy Agencies Should Build Now

    The AI Strategy Agencies Should Build Now
    Feb 5 2026
    AI is just a new tool. It a shift in how work gets done, how brands show up, and how agencies prove value.

    Anne Green sits down with Aaron Kwittken, Partner and Global Head of AI + Innovation at FGS Global, to trace arc from agency builder to SaaS pioneer to enterprise AI operator. Aaron breaks down why the agentic revolution changes the game, how multi-model systems and “second screen” workflows reduce friction, and why adoption velocity matter more than the tech itself. They get practical about what is make-or-break in 2026from moving beyond hourly pricing to outcomes, to procurement pressure in-house agency. The conversation closes on what must stay human, where AI can accelerate the work, and how leaders can build the operating system for modern communications.

    In this episode:
    • Why agentic workflows and second screen habits unlock real ROI
    • The agency business model reset, from hours and outputs to outcomes
    • How to build an AI stack that is multi-model, governed, and client-ready
    • What still requires human judgment, especially crisis, counsel, and trust-building
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    56 mins
  • 12 predictions that will shape 2026

    12 predictions that will shape 2026
    Jan 6 2026
    Predictions are everywhere, but the real question is what is changing underneath them. In 2026, the pressure is stacking, the signals are getting noisier, and leaders will be judged on clarity and trust.

    Anne Green and Steve Halsey share their 2026 predictions and use them as a way to talk through the forces reshaping how brands operate and communicate. They cover the volatility “pressure stack,” the trust crisis of synthetic reality, and why AI is moving from experimentation to standard operating practice, with discipline becoming the differentiator. They also dig into cross sector signals leaders cannot ignore, including the ripple effects of GLP-1s and the growing role of external validation in B2B. The episode lands on two clear leadership shifts: invest in the human side of AI transformation, and treat corporate narrative like an operating system, not a campaign.

    In this episode:
    • 12 predictions for 2026 across AI, trust, narrative, healthcare stress, and volatility
    • Why synthetic content and compressed news cycles raise the bar for proof and credibility
    • What AI standardization really means, plus the people gap leaders keep underfunding
    • The case for narrative as an operating system that keeps your story coherent over time
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    37 mins
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