Building EIGHT Beer with Troy Aikman | Co-Founder Ruchi Desai
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Building EIGHT Beer with Troy Aikman | Co-Founder Ruchi Desai
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Working with Troy Aikman. Calling out Instagram business gurus. Buying enough beer cans to last for years. We cover some ground in this one.
I sit down with Ruchi Desai, co-founder of EIGHT Elite Light Lager, to talk about building a brand and everything that comes with it. From her career in trading and law to launching a beer company, Ruchi shares the decisions, mistakes and lessons behind the business.
We get into:
• What working with Troy Aikman taught her about preparation and standards. • Why EIGHT changed its packaging after watching how people actually shop. • Why “my product is for everyone” can hurt your marketing. • How she’d spend a $5,000 marketing budget. • The expensive mistake of buying way too many cans. • Why saving clients time is my first priority at FX Web Media.
We also talk about family, becoming a mom, and the difference between looking successful online and doing the daily work of running a company.
If you own a business, want to start one, or just want to hear what went into building EIGHT, this episode is for you.