We talk with Will Hanke, the owner of Window Treatment Marketing Pros (not to be confused with us, Window Marketing Pros) about the first thing window replacement companies should be focusing on when they want to grow, and when it's time to start adding other ways to get leads.

Google Ads can be one of the best lead sources for window replacement companies, but it has also become one of the most expensive and competitive. In this episode of Built to Grow, we break down why simply increasing your ad budget is not the smartest way to win.

You’ll learn how Google Ads Quality Score affects your cost per click, cost per lead, and ad position — and why improving it can help you compete against companies willing to spend more. We cover the difference between Smart Mode and Expert Mode, why landing pages matter, how keyword relevance impacts performance, and why window companies should avoid reacting too quickly to early campaign data.

If your window company is spending money on Google Ads but not getting enough booked appointments, this episode will show you what to look at before increasing your budget.

In this episode, Jesse sits down with Luke Eggebraaten, owner of Phaser Marketing, to talk about the simple marketing habits that help contractors create more visibility, more trust, and more booked jobs without overcomplicating the process.

Luke shares practical advice from growing a niche agency that serves excavation and septic companies across the country, including how contractors can improve their Google Business Profile, get more Google reviews, post consistently across the “big four” platforms, and use authentic jobsite content to build authority in their market.

They also discuss why many growing contractors hit a ceiling when the owner stays too involved in low-leverage tasks, how a specialized agency can function like an outsourced marketing department, and why consistency with the basics often beats chasing the newest marketing trend.

This episode is especially useful for window replacement companies and other home service businesses that want more leads, better local visibility, stronger reviews, and a clearer growth system without adding unnecessary complexity