In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.

We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original.

How will you apply these insights to spark creativity in your marketing? Tune in to find out!

In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products.
You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.
Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.

Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face.
They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy.

Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.

Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt