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Business Anchors

Business Anchors

Written by: Dan Knowlton Lloyd Knowlton
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Business doesn’t have to be boring. Business anchors Lloyd and Dan Knowlton share a 100% honest view in how to and how not to keep your business afloat. Lloyd and Dan learn about Business trends, business growth & marketing whilst trying to convince each other that they know what they’re doing. May contain nuts. Podcast sponsors: Adobe Express

© 2026 Business Anchors
Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • 172: 6 EPIC Places To Get Marketing Inspiration From
    Aug 15 2024

    In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.

    We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original.

    How will you apply these insights to spark creativity in your marketing? Tune in to find out!

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    31 mins
  • Knowlton Nugget 71 - Box Bollen (E165)
    Aug 8 2024

    In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products.
    You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.
    Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.

    Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

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    8 mins
  • Knowlton Nugget 70 - Northface's terrible reacitve marketing (E165)
    Aug 1 2024

    In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face.
    They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy.

    Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.

    Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

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    4 mins
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