In this episode, we explore the creative process behind our top campaigns and the fine line between inspiration and imitation. We reveal where our ideas really come from—whether it's TikTok trends, classic TV shows, or outdated platforms.

We also share behind-the-scenes stories, like Lloyd's octopus snack mishap and an office prank that pissed Dan off. Plus, we offer tips on how to find inspiration while staying original.

How will you apply these insights to spark creativity in your marketing? Tune in to find out!

In this Knowlton Nugget, Dan and Lloyd as they dive into the latest marketing trends. They talk about Box Bollon, a company making waves with its sports products.
You’ll hear how they gamified their product and partnered with celebrities like Tyson Fury and Khloe Kardashian to boost their success.
Dan and Lloyd discuss the effective use of low-production, user-generated content (UGC) and its authentic appeal. They debate the costs and benefits of celebrity endorsements and the importance of balancing UGC with high-production content.

Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

In this Knowlton nugget, Dan and Lloyd dive into a bizarre marketing 'fail' by North Face.
They discuss a viral TikTok where a woman criticized her North Face jacket for not being waterproof and the brand's unexpected response that missed the mark on multiple fronts. Instead of addressing the issue, they amplified the negative feedback, raising questions about their sustainability claims and brand strategy.

Dan and Lloyd break down what went wrong and what North Face could have done better to turn this PR nightmare into a positive outcome.

Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

In this Knowlton Nugget, Lloyd shares a key lesson about managing risk. He recounts a challenging period when their business faced a gap between projects, leading to a significant financial loss. This experience revealed the vulnerabilities of a project-based income model.

To prevent future issues, they’ve diversified their income with more retainers and introduced a mix of full-time and freelance team members for flexibility.

The takeaway? Manage risks by diversifying income and adopting flexible resource strategies.

Full episode - E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

Dan and Lloyd discuss the tendency to put off tasks that can drastically improve productivity and quality of life in the long run. They highlight the concept from the book "Eat That Frog," which emphasizes tackling the biggest and most difficult task first each day. Dan shares his personal experience of procrastinating on upgrading his computer, only to find immense benefits once he finally did it.

The takeaway? Stop delaying important tasks that will save you time and effort in the future.

Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

Dan shares a hilarious mishap over the Christmas period involving a cheese grater. He confesses to mistakenly using a foot grater for his favorite snack, cheese on toast.

Amid laughter, Dan and Lloyd discuss the importance of paying attention to details and how even small mistakes can lead to memorable stories.

Tune in for a good laugh and a reminder to always double-check your kitchen tools!

Full episode- E165: Our Biggest F*ck Ups Of 2023 & What We Learnt

In this episode, we delve into lessons from entrepreneurial mistakes and how they can lead to success.

We discuss Boyd Bolton's infamous wig story and the importance of proper planning. We also explore evolving networking strategies and the critical role of consistent event planning.

How will you apply these insights to avoid pitfalls and enhance your entrepreneurial journey?

In this episode, we explore the evolution of QVC into viral TikTok shopping videos and how clever engagement bait drives sales.

We also discuss the surprising appeal of POV "Shop with Me" content, reveal why LinkedIn Thought Leader Ads outperform traditional company page ads and understand the crucial role of addressing relatable problems with creative content in your marketing efforts.

How are you going to use these strategies in your marketing future?