• 50. Henry DeVries & Marketing Books for Impact
    Dec 30 2021

    📗 Specific colors on and around Henry. 01:21

    ⚾ Henry is a baseball nut, and he visits baseball parks. 02:53

    🙃 Good book ideas vs. the lunatic fringe. 05:28

    ☕ The Misery approach for an urgent project for McGraw Hill. 07:58

    👔 In publishing, no one reads the whole book: A good marketing plan is essential. 09:56

    👦 What the teacher wrote about little Henry. 11:35

    👨‍🎓 Henry fell in love with writing early and pursued two degrees. 13:14

    👨‍💼 Became the vice president of a $5 billion financial services firm without an MBA and then pursued his executive MBA.14:49

    🤓 “At the intersection of art and commerce, exactly where a Dutchman belongs.”. 17:33

    🎙️ Future of publishing: Digital technology changed publishing and a growing trend in audiobooks and podcasts as promotion for books. 20:02

    📚 Helping independent consultants market with a book and a speech. 22:31

    Connect with Steve: www.indiebooksintl.com

    🤓 Connect with us: www.resonateengine.com

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    27 mins
  • 49. Anza Goodbar & Defining Your Audience for Success
    Dec 21 2021

    🌞 Saying her name: Anza means filled with beauty and grace. 01:21

    🍫 Cool last name: Goodbar is a sweet and salty way to start a conversation with Anza. 02:25

    🤓 Facial expressions and covering up ourselves: Glasses that do not cover her eyebrows. 03:45

    🏦 Anza was in mortgage lending: The kindest description of clients' care and the mortgage lending process. 05:59

    👧 Microwave hype: Anza learned how to build client loyalty and referrals in the business when she was only 11 and selling microwaves. 08:20

    👨‍👩‍👧 Father knows best kind of family: a supportive family of entrepreneurs.11:42

    🙃 Finding your emotional trigger: “The things that hold us back are from those conversations that we had as a kid.” 13:15

    📊 Using data science to find your targeted audience: People do not create a highly defined avatar when searching for clients. 14:17

    🤷‍♀️ Anza`s avatar audience are coaches that are doing things but have no conversions. 20:03

    📈 What are the conditions for successful marketing and growth? 21:35

    ⛏️ Delivering all of the data to people instead of mining or selling to a big audience on socials. 24:04

    🔄 “If data can be used to sway a political campaign, can it not be used to sway people to purchase a particular item?” 26:00

    🔎 Defining the audience to get in front of the right people or to get in front of more people more quickly. 30:26


    Connect with Anza: www.audientum.com

    🤓 Connect with us: www.resonateengine.com

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    33 mins
  • 48. Mary Meston & Coaching with Clarity
    Nov 12 2021

    📚 Mary has the most incredible background behind her. 01:39

    🪶 The Quilly Award for a best-selling book. 03:15

    🏆 The Road to Success book with Jack Canfield. 04:10

    3️⃣ Right-handed and left-brained: Mary was a parent to her brothers. 06:28

    💧 Clarity: helping people get clear; it sounds so very simple, it's so basic, but it is really foundational and fundamental. 08:56

    ⚖️ Balancing time, scope, and budget with clarity to get the best possible results. 10:20

    🤔 Back in the day, big brands and logos won the day, but now flexible players are breaking in the space. 12:15

    😎 Family history: Triggers Mary’s brothers know how to use. 14:17

    ⭐ Sense of oscillation built-in adaptability, capability, and flexibility for Mary.16:31

    🧐 The knee-jerk moment for Mary is when people she is working with think they’ve done it all perfectly. 17:50

    🧠 Developing the EQ doesn’t come only with experience. 19:30

    😇 Coaching for Mary is an advisory and a guide. 21:48

    ⚡ You have Mpowered behind you. 25:09


    Connect with Mary: www.mpoweredsolutionsgroup.com

    🤓 Connect with us: www.thoughtpartnergroup.com

    💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

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    29 mins
  • 47. Briar Dougherty & Finding the Seed of Growth in Your Business and Life
    Nov 9 2021

    🤩 Briar’s beautiful and earthy background. 01:21

    😇 She hated her name when she was a kid, but loves it as an adult. 02:45

    🏫 School days where no one pronounced her first nor last name correctly. 03:57

    🎗️ Thyroid cancer diagnosis came when her baby boy was one, and all the changes she has implemented in her life since. 06:38

    🌱 Her meaning of organic: “Everybody has this raw opportunity inside of them.” 08:45

    🖌️ From a young age, Briar loved creating cards, ceramics, writing, and storytelling. 10:47

    🌞 She was an old soul with a very clear vision of what she wanted to be. 12:39

    🎯 Briar’s amazing career aspect is making people listen to her plus her inner awareness creates a unique position for her to coach. 14:11

    🌺 Naturally gravitated to helping people grow and now enjoying changing the course of her client’s trajectory.16:33

    😎 Program that helps professionals and students with the accessible price point and growing group coaching 19:50

    👉 Briar works with people who don't make excuses. 22:25


    Connect with Briar: www.briardougherty.com

    🤓 Connect with us: www.thoughtpartnergroup.com

    💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

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    26 mins
  • 46. Ashley M. Williams & Monetizing Thoughts and Talents
    Nov 5 2021

    🌸 Ashley has a cherry blossom picture in the background. 01:43

    🙃 Describing her business to a three-year-old. 02:46

    👍 Today there are more ways to monetize thoughts and talents than ever. 03:57

    🤝 Ashley used every opportunity to build relationships in her journalism career. 05:34

    😇 She is creating more of a conscious world and awareness in taking in loads of information. 07:54

    ❗ Helping young people find their purpose is critical for the development of our world. 09:21

    🤔 Young people are more likely to listen to a friend. 10:58

    🤗 It all comes down to your intuition and what makes sense to you. 12:39

    🤩 Ashley's parents and professors were very encouraging and she was ‘hooked’ on everything related to journalism. 14:04

    🌞 We need more empathy: everyone is interested in gaining power in some regard. 16:41

    🤸‍♀️ Adults should be more childlike. 18:51

    👁️ Looking for content creators who are creating authentic content towards a more conscientious world. 20:59

    ✌️ The name of her company Rizzarr means to ripple in Spanish. 23:20

    Connect with Ashley: www.rizzarr.com

    🤓 Connect with us: www.thoughtpartnergroup.com

    💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

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    26 mins
  • 45. Yannis Moati & Creative and Comfortable Hotel Stays
    Nov 2 2021

    🌿 Yannis loves plants and he grows them with his wife. 1:44


    📍His family life and growing up in Tunisia, North Africa. 3:35


    🏆Yannis speaks Italian, Tunisian, Arabic, French, English and Spanish. 3:53


    🌱 Connecting avocado pips with startups and three components of a winning recipe. 5:43


    ✈ Yannis was a travel agent and a tour operator before launching HotelsByDay. 6:33


    💡 “My mind was always trying to creatively construct things, and from a tender age, I always wanted to reinvent the wheel.” 12:01


    🏨 Everything has changed: The best hotels pre-pandemic, we're running at about 85% occupancy per year. 14:52


    🎯 Yannis is not building to flip, he is building for the long term. 22:38


    🎖 Hotels have all the protocols and infrastructure to be able to surpass a co-working space in service. 27:20


    🔍 We're always on the lookout for more supplies to sell. 29:40

    Connect with Yannis: www.hotelsbyday.com

    🤓 Connect with us: www.thoughtpartnergroup.com

    💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

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    33 mins
  • 44. Andrew McConnell & Sophisticated Tools for Swimming in the Rental Ocean
    Oct 29 2021

    🍌 Bermuda bananas are delicious. 01:26

    🏊‍♂️ Living in Georgia vs Bermuda: Andrew can’t swim four miles every day like in Bermuda. 02:12

    🌬️ Andrew decided to go for a long swim just one day before the hurricane hit. 03:27

    🌊 Tricks for swimming in the open sea with a lot of waves. 03:52

    👔 Entrepreneurship is like swimming: Staying above waves in the market. 05:02

    ⏰ Cadence in business: “Your time is your most finite resource, your time and your mind.” 06:47

    🧠Mental tenancy concept and his book Get Out of My Head. 09:11

    👉 Sophisticated pricing and revenue management tools are not used as much as they should. 11:34

    🏘️ Providing pricing and revenue management solutions for professional vacation rental managers and Airbnb managers.13:39

    ⚙️ Art tool for setting the right price for every property. 14:35

    📈 Taking fragmented local management companies and provided them scale as a service.16:49

    🤩 Subtracting from the wants: Andrew crafted his life to be happy today. 19:00

    🚼 Good at planning for the future but having a really hard time living in the present. 20:58

    💻 Having a 100% remote team. 23:17

    📴 Andrew is not giving mindshare to social media channels too much. 26:18

    Connect with Andrew: www.rented.com and www.linkedin.com/in/mandrewmcconnell

    🤓 Connect with us: www.thoughtpartnergroup.com

    💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

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    29 mins
  • 43. Bryan Falchuk & Innovation in the Insurance Industry
    Oct 26 2021

    ☕ Bryan loves to combine his coffees. 01:28

    💡 A logo with a lightbulb, shield, and lock. 02:02

    📈 Influx of startup activity and venture capital funds in the insurance industry. 03:17

    📊 Intelligence in decision-making is changing. 05:43

    😞 Annual policies and the negative things in insurance. 07:28

    💯 New ideas and disruptive ways that insurance is funded and sold. 11:35

    🗣️ The world is different and navigating through changes is important, not just having meetings but execution. 13:10

    🚘 A car nut from a young age: wanted to be an aeronautical engineer. 15:01

    🙃 Bryan got into the insurance industry by accident. 15:39

    👨‍🚀 Interstellar traveling and ensuring people go to Mars. 17:55

    🤔 Insurance products are confusing: simplifying and rethinking insurance products is needed. 20:47

    👍 Creating better outcomes for more people is critical for insurance. 24:28


    Connect with Bryan: www.insurance-evolution.com

    🤓 Connect with us: www.thoughtpartnergroup.com

    💡 Screw Harvard, go to Crazy MBA: www.crazymba.com

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    28 mins