What if selling wasn’t about selling at all?

In this powerful episode of Business Growth University, Alan flips the script on everything you think you know about sales. Instead of focusing on products, he challenges business owners, coaches, and service providers to focus on transformation. Whether you're offering fitness coaching, web design, or even starting a podcast, Alan shares a simple truth: people don’t buy things, they buy results. He breaks down a clear and relatable framework for connecting your services to your audience’s goals, replacing the word "sales" with words like help, lead, and invite. From coaching tips to brand trust and personal stories, this episode is a must-listen for anyone looking to grow their business without sounding “salesy.”

Download How Sales Actually Works here: https://drive.google.com/file/d/1xcA-chrrzSK3DniV6XGNtMP_VTrLEZ2k/view?usp=sharing

How to connect with Alan?
📧 alan@nextleveluniverse.com
Follow Alan on Instagram: instagram.com/alazaros88
Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/

Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/

Episode highlights:
(0:00) Why sales is really about transformation
(1:10) Reframing sales as helping and leading
(2:17) Everyone is selling something...even leaders
(3:19) Apple AirPods as a real-life example
(4:05) Difference between clients and customers
(6:13) Branding + marketing = easier sales
(7:48) Real client numbers + business structure at NLU
(10:08) What makes Alan’s coaching work
(11:46) Four rules of his coaching program
(13:10) The real reason people aren’t successful
(17:01) One decision can change your life
(18:52) Selling something you love (like Good Will Hunting)
(19:44) Two reasons people buy: opportunity or pain
(20:25) Trust: the heart of any sale
(21:01) Final encouragement to keep the momentum

Are you working hard but not seeing the business growth you want? In this episode of Business Growth University, Alan breaks down the exact formula he uses to scale his companies, and how you can do the same. It starts with getting clear on how many hours you really have each week and identifying your primary skill, the thing you're best at, the market pays for, and people truly need. From there, it's all about using your earnings to buy back your time and reinvest that time into doing more of what makes the most money. Whether you're a therapist, coach, or creative, this episode is a step-by-step guide to turning your time into income, and that income into lasting freedom. This isn’t about hustle for hustle’s sake. It’s about smart, intentional growth.

Download the Scaling Formula here: https://drive.google.com/open?id=1K68JO7AW514cPfbn9PSfnTkGtl8-_DTj&usp=drive_copy

How to connect with Alan?
📧 alan@nextleveluniverse.com
Follow Alan on Instagram: instagram.com/alazaros88
Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/

Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/

Episode highlights:
(0:00) Why buying back time is only worth it if you use it right
(1:04) What scale really means (not just more work)
(2:21) Alan’s 4-part scaling formula
(3:37) How to calculate your real available hours each week
(4:51) Identifying your primary skill
(7:18) Case study: A therapist scaling past burnout
(10:11) The key to hiring: buy back time, not just delegate
(12:00) Everyone needs a primary skill...not just CEOs
(14:03) Turning labor into leadership, then ownership
(17:03) The scaling loop that repeats and grows
(19:24) Coaching offer: What to expect if you reach out

What if the difference between feeling overwhelmed and actually getting ahead is just having the right structure to your day? In episode 27 of Business Growth University, Alan pulls back the curtain on how he designs his "optimal day", not with perfection, but with purpose. Whether you're a business owner, a professional, or just someone looking for more focus and energy, this episode shows you how to build a schedule that actually fits your life and goals. Alan breaks down his day into three themes: self, business, and family, and shares how prioritizing the right things at the right time can change everything. He also offers a downloadable PDF to help you map out your own version of a productive and fulfilling day. This is the structure you've been craving.

Download a copy of The Optimal Day here: https://drive.google.com/file/d/1BuA3KcDTz56uzu3baQBinAxgslI27wj-/view?usp=sharing

Next Level Dreamliner: https://a.co/d/0WdeWQQ

How to connect with Alan?
📧 alan@nextleveluniverse.com
Follow Alan on Instagram: instagram.com/alazaros88
Facebook: https://www.facebook.com/alan.lazaros
LinkedIn: https://www.linkedin.com/in/alanlazarosllc/

Join the Next Leven University Monthly masterclass: https://www.nextleveluniverse.com/monthly-meetups/

Join Book Club: https://www.nextleveluniverse.com/next-level-book-club/

Episode highlights:
(1:53) Why structure matters more than motivation
(5:10) Wake-up and bedtime target, and why consistency is key
(9:35) Breaking the day into 3 themes: Morning, Afternoon, Evening
(11:00) Morning: Self-care, learning, and exercise
(16:09) Afternoon: Coaching, training, and podcasting
(17:35) Evening: Family, food, and rest
(19:03) The priority pyramid: How smaller goals roll into the big ones
(22:06) Why coaching increases accountability and long-term success