In this episode of Business Over Borders, host Leo Tucker is joined by Cayleigh Palen, a global ecommerce expert at Reach, to break down exactly what it takes to successfully optimize a Shopify store for international markets. If you're a Shopify brand scaling into new countries, or planning to, this episode is packed with real-world insights on improving conversion rates and reducing friction at checkout. Whether you're in Australia, the U.S., or Europe, this episode gives you the playbook to increase international conversion rates and build trust with local customers.

🔗 Links & Resources
• Learn more about Reach: withreach.com
• Connect with Cayleigh Palen on LinkedIn
• Check out Reach’s case studies: https://www.withreach.com/resource-library?content=Case+Studies

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Subscribe to Business Over Borders and hit the bell icon for future drops. Got questions about cross-border ecommerce? Drop us a comment or message us at withreach.com/contact.

The recent court ruling in the Epic Games vs. Apple case has opened up new possibilities for app developers to manage payments outside of Apple's ecosystem, potentially bypassing the standard 30% App Store fee. Join host Leo Tucker and Reach CRO Matthew Cannon as they delve into the implications of this ruling, the immediate actions developers can take, and crucial considerations for managing payments, taxes, and fraud independently.

Resources & Links:
• Learn more about Reach: https://www.withreach.com/
• Find more cross-border ecommerce knowledge: https://www.withreach.com/network

Related Content:
• Optimizing Your SaaS Checkout for Global Markets https://www.withreach.com/resource-library/reach-blog/optimizing-your-saas-checkout-for-global-markets
• World of Tax #1 • Only 16% of Forbes Top B2C AI Companies Are Tax Compliant, How Can They Fix it?https://www.withreach.com/network/video/world-of-tax-ep1-only-16percent-of-forbes-top-b2c-ai-companies-are-tax-compliant-how-can-they-fix-it
• Navigating the Growing Maze of Global Tax Compliance https://www.withreach.com/resource-library/reach-blog/navigating-the-growing-maze-of-global-tax-compliance

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Brought to you by: The Reach Network. Visit https://www.withreach.com/network for more.

Keeping updated on today’s tariff news seems complex. But for global ecommerce businesses, it’s crucial. In today’s episode, Leo Tucker and Mattew Cannon, CRO at Reach, provide actionable strategies that any business can take.

They discuss the risks of inaction and how proactive merchants are adapting, including exploring US-based 3PLs and the direct injection shipping method, along with the financial benefits of B2B import valuation.

Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border ecommerce knowledge: https://www.withreach.com/network

Related Content:
Understanding USMCA Rules of Origin & Their Impact on Tariffs
2025 US Tariffs Saga for E-commerce: Explained
Business Over Borders #12 • Navigating New Tariffs with Matthew Steinbrecher