In this episode of Business Over Borders, host Leo Tucker is joined by Cayleigh Palen, a global ecommerce expert at Reach, to break down exactly what it takes to successfully optimize a Shopify store for international markets. If you're a Shopify brand scaling into new countries, or planning to, this episode is packed with real-world insights on improving conversion rates and reducing friction at checkout. Whether you're in Australia, the U.S., or Europe, this episode gives you the playbook to increase international conversion rates and build trust with local customers.

🔗 Links & Resources
• Learn more about Reach: withreach.com
• Connect with Cayleigh Palen on LinkedIn
• Check out Reach’s case studies: https://www.withreach.com/resource-library?content=Case+Studies

👍 Like this episode?
Subscribe to Business Over Borders and hit the bell icon for future drops. Got questions about cross-border ecommerce? Drop us a comment or message us at withreach.com/contact.

The recent court ruling in the Epic Games vs. Apple case has opened up new possibilities for app developers to manage payments outside of Apple's ecosystem, potentially bypassing the standard 30% App Store fee. Join host Leo Tucker and Reach CRO Matthew Cannon as they delve into the implications of this ruling, the immediate actions developers can take, and crucial considerations for managing payments, taxes, and fraud independently.

Resources & Links:
• Learn more about Reach: https://www.withreach.com/
• Find more cross-border ecommerce knowledge: https://www.withreach.com/network

Related Content:
• Optimizing Your SaaS Checkout for Global Markets https://www.withreach.com/resource-library/reach-blog/optimizing-your-saas-checkout-for-global-markets
• World of Tax #1 • Only 16% of Forbes Top B2C AI Companies Are Tax Compliant, How Can They Fix it?https://www.withreach.com/network/video/world-of-tax-ep1-only-16percent-of-forbes-top-b2c-ai-companies-are-tax-compliant-how-can-they-fix-it
• Navigating the Growing Maze of Global Tax Compliance https://www.withreach.com/resource-library/reach-blog/navigating-the-growing-maze-of-global-tax-compliance

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Brought to you by: The Reach Network. Visit https://www.withreach.com/network for more.

Keeping updated on today’s tariff news seems complex. But for global ecommerce businesses, it’s crucial. In today’s episode, Leo Tucker and Mattew Cannon, CRO at Reach, provide actionable strategies that any business can take.

They discuss the risks of inaction and how proactive merchants are adapting, including exploring US-based 3PLs and the direct injection shipping method, along with the financial benefits of B2B import valuation.

Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border ecommerce knowledge: https://www.withreach.com/network

Related Content:
Understanding USMCA Rules of Origin & Their Impact on Tariffs
2025 US Tariffs Saga for E-commerce: Explained
Business Over Borders #12 • Navigating New Tariffs with Matthew Steinbrecher

In this episode of Business Over Borders, host Leo Tucker connects with Lohrasp Seify, SVP Technology at Reach, to unpack the critical role of data in optimizing global e-commerce operations. Lohrasp delves into how businesses can move beyond simply collecting data to applying it strategically.

Dive into the episode for insights into identifying key performance indicators, understanding authorization rates, and avoiding common pitfalls like "overfitting" data. He emphasizes the importance of aligning data analysis with clear business objectives and offers practical advice for businesses at all stages of data maturity.

Discover how to transform data into actionable strategies for maximizing efficiency and growth in international markets.

Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border e-commerce knowledge: https://www.withreach.com/network

Related Content
🖊Optimizing Global Payments: Data-Driven Strategies for Higher Authorization Rates
📽Business Over Borders #6 • Practice Payments Strategy, Not 'Payments Buffet' with Melissa Pottenger
📽Business Over Borders #1 • Data-Driven Payments Success With Lohrasp Seify

In this episode of Business Over Borders, host Leo Tucker sits down with Sam Ranieri, CEO and founder of Reach, to dive deep into the world of foreign exchange (FX). With nearly 25 years of experience in the FX industry, Sam shares his insights on the evolution of FX markets, common challenges businesses face, and how companies can navigate currency fluctuations effectively.

Sam shares his journey in FX, from his early days in the industry to becoming a leader in cross-border payments. He sheds light on common misconceptions about foreign exchange, the real impact of currency fluctuations on businesses, and practical strategies for managing FX risk. Learn how technology is reshaping FX solutions and how Reach is driving innovation in global transactions

Resources & Links:
Learn more about Reach: https://www.withreach.com/
Find more cross-border ecommerce knowledge https://www.withreach.com/network

Related Content

📽 Learn how Revolve uses Reach’s services to leverage their FX solution

📽 Survive volatile markets with guaranteed FX

🖊Manage your local pricing strategy

Enjoyed the episode? Leave us a review and let us know your thoughts!

In this special emergency edition of Business Over Borders, Leo Tucker and Matt Steinbrecher break down the rapidly evolving tariff implementation in the U.S. and its impact on merchants, consumers, and global supply chains. With the Trump administration enacting tariffs on Mexico, Canada, and China, businesses and shoppers alike are scrambling to adapt. Tune in for expert tips on things your business should be doing to ensure you can stay afloat and continue to sell to your American consumers.

This week, we’ve got the best payments insights from two guests, both with an abundance of industry knowledge and experience. Join host, Leo Tucker, as he gets the low-down on all of the trends to look out for in 2025 from Andrew Doukanaris, CEO of Flotta Consulting and Co-Chairman of the 15th NextGen Payments & RegTech Forum, and Melissa Pottenger, VP Payment Ops at Reach.

Looking for more info on Digital Wallets and how the industry is shaping up for 2025? Join both Melissa and Andrew at The 15th NextGen Payments & RegTech Forum on December 10th-11th, 2024 at the Hyatt Regency in Austin, TX.

This is your chance to connect with experts and peers, share ideas, and explore the latest trends in the payments and RegTech industry.

Register now to enjoy a 10% discount before it expires! Contact QUBE Events at info@qubevents.com to claim the discount.

To register and access the agenda: https://bit.ly/43eQuxk

For more information on registration, please contact info@qubevents.com

The year’s biggest shopping season is soon upon us and your customers are anxiously awaiting to buy their favourite items and holiday gifts from you - are you ready? Get expert tips from Reach’s Head of Sales, Cayleigh Palen, including: reducing friction at checkout, auditing last year’s sales data, and tapping into the psychology of your customers.