If you're working to develop your new brands identity, it's important to first understand what a brand is and what it takes to create one.

With billions of businesses trying to succeed, having a strong brand has become crucial for new businesses to differentiate themselves from the competition.

In todays episode I spoke with Lucy Down from Freshleaf Creative all about how to get the foundation of your brand in place to help you feel aligned and confident to reach business success.

Lucy Down is a Dorset-based brand designer & photographer helping female business owners & artisan brands build their website and online brand, so that they can turn their experience and passion into a thriving business.

During this deep dive into all things branding, Lucy shares so much valuable insights into,

• How to create your brand essence
• Why your brand essence is the most important part of your business
• How to reflect consistency across the board through visuals, your core message and even the fonts you use.
• How to choose the right photographer for your brand and capture the true essence of who you are and what you stand for.

And through achieving all of this will connect you to feeling confident and proud to get out there and be visible in your business

Listen now!

How to Contact Lucy Down:

Website: www.freshleafcreative.co.uk
Facebook: www.facebook.com/freshleafcreative
Instagram: www.instagram.com/freshleafcreative

Social anxiety is one of the most debilitating experiences a person can have. From fears in going to a social event, feeling shame after leaving a party or even feeling unable to show up within a professional capacity which later impacts on your success and self belief.

In todays episode, host Rachel Boswell talks about how to start shifting your perception of what’s really going on when feeling that you can’t be the bold and flamboyant person you think you should be when entering a room. And that you should be responding to your own needs when navigating social settings.

Rachel shares that being a Highly Sensitive Person, the need to take your time to ‘Socially Scan’ before feeling confident to enter into conversations with people, is perhaps a necessary in managing overwhelm & overstimulation.

Join the Business the Calm Way Academy – Doors now open!

The monthly membership for introverted and highly sensitive business owners who want to start and grow their business without sacrificing  their life.

https://rachel-boswell.com/membership/

Dreaming of the financially free life you could create in your business?

So many of us start out in business with a deep purpose to help and create more autonomy in life. But starting a business comes with many challenges such as navigating reduced monthly income, taking time to build up a consistent revenue and feeling pressures, stressed and overwhelmed at how to create the security you need to relax into things.

Today I’m joined by Dr Nikki Ramskill, The Female Money Doctor. Dr Nikki believes that we cannot be truly healthy while a money nightmare is going on in the background; health and wealth is intimately intertwined. She is a certified money coach, and runs an award winning blog, The Female Money Doctor.Com.

She helps women from all over the world to improve their mental health and well-being through getting organised with their finances and building wealth for the future they truly deserve.

We talked extensively about leaving behind the social pressures of success and creating your own wealth doing what you love. From changing careers and starting a business, to leaving behind the status quo and stepping into your own power with a positive money relationship.

We talked about

• Hitting a self awareness cycle in your life in your mid to late 30s and creating an affluent future
• How society influences your relationship with money and can cause pressure and stress about reflecting a materialistic persona and professional identity
• How major life events impact your need to spend and make yourself feel better
• The relationship between your business confidence, money mindset, spending and your monthly menstrual cycle.
• Picking up on thought patterns and working through your money mindset blocks
• Understanding your sacred money archetypes
• How your money mindset blocks show up in your business
• Fearing investing in your business and getting trapped in the sea of freebies & challenges
• Learning mistakes from making money
• Fears around selling and what you can do in your business to start opening up to receiving more money into your life.
• How you’re subconsciously sabotaging your business through your money blocks
• How to start clearing your money blocks, opening up to receiving more money and becoming debt free
• How to navigate money conflict with loved ones when it comes to investing in your business

Listen now!

Contact Dr Nikki Ramskill:

Website: https://thefemalemoneydoctor.com

LinkedIn: https://www.linkedin.com/in/femalemoneydoctor/

Instagram: https://www.instagram.com/femalemoneydoc/

Facebook: https://facebook.com/thefemalemoneydoctor

Tiktok: https://vm.tiktok.com/ZMNJccTcv/

YouTube: https://www.youtube.com/channel/UCyyP40p8xIi8g55z47ZF68w

Join the Business the Calm Way Academy – Doors now open!

The monthly membership for introverted and highly sensitive business owners who want to start and grow their business with a more holistic approach.

https://rachel-boswell.com/membership/

Perfectionism isn’t always about being highly motivated, focus and engaged on achieving success.

Nope! There’s another type of perfectionism that keeps you small. Holds you back from being able to achieve what you want – not just in your business, but in your life too.

Not to mention that Highly Sensitive People can burnout easily from trying to work all hours under the sun to achieve success and fulfilment in life.

And so often those two things go hand in hand. You are trying to be the highly motivated, focused and engaged person. But your Highly Sensitive traits won’t let you.

This will then trigger your stress response and you won’t be productive and practice, but overwhelmed, stress and anxious. And this is the perfect breeding ground for the type of perfectionism I’m talking about.

This type of perfectionism can show up in so many ways, but the most common themes are,

• Keeping your business projects in development mode
• Focusing too much on trying to make things perfect (behind the scenes) before going public with your offers.
• Using your drive for perfection on doing one thing that stops you from doing something else
• Holding yourself in high expectations and taking yourself too seriously
• Thinking that you should know everything or be able to do something without developing yourself first.

So how can you rid these sabotaging perfectionist habits and feel more calm and motivated in your business?

In this episode I talk about what perfectionism is and how it could be showing up in your business, and how you can start to uncover the cause of your perfectionism and create habits like adopting a growth mindset, approaching your learning in business with self compassion and connecting to and working from your comfort zone to cultivate natural confidence without fear and anxiety triggering your perfectionist habits.

Listen now!

Join the Business the Calm Way Academy Wait List – Opening Soon!

The monthly membership for introverted and highly sensitive business owners who want to start and grow their business with a more holistic approach.

https://rachel-boswell.com/business-the-calm-way-wait-list/

When you trust other people more than yourself, your business is going to suffer.

So how do you start to feel empowered to follow your own intuition and judgement on what is right for you and your business?

Being a Highly Sensitive Person means you have the ability to connect deeply with others. Your high empathy means you can provide mutual benefits within a relationship by being a kind and considerate person.

But this trait can so easily lead you towards people pleasing, doubting yourself & needing that external validation because you think other people know best.

In this episode I share that to start feeling more empowered to make decisions that serve you and your business, you don’t need to set hard and fast barriers. You just need to choose who is influencing you, and who in your life can help you achieve what you are working towards.

Its not about thinking that someone is negative, but that they don’t necessarily help the outcome you are working towards. And you have the choice in how you respond to that.

You can see them as having other strengths that help you and that what you are needing from a relationship, you can gain somewhere else.

This allows you to create more deep and meaningful relationships that feel aligned, that help you grow ...and your business too.

Listen now!

Join the Business the Calm Way Academy Wait List – Opening Soon!

The monthly membership for introverted and highly sensitive business owners who want to start and grow their business with a more holistic approach.

https://rachel-boswell.com/business-the-calm-way-wait-list/

Wish you could say no without the impending guilt?

Do you get frustrated with yourself because you hate letting people down?

Feel you can’t manage your boundaries or be confident to get out there and do the things you want to do – because you’re constantly wondering what other people think?!

Being a Highly Sensitive Person means that you are naturally a kind, thoughtful and agreeable person. And you feel deeply that its important to help people, be supportive and create deep and meaningful connections.

But what happens when you loose sight of yourself in those situations and allow those happy moments with people to turn into fear driven experiences where you worry about disappointing others or being rejected.

And worse, it stopping you from stepping out and being visible and making your business a success.

In todays episode, I talk about the biggest hurdle that I have had to overcome in creating a successful business.

How to stop people pleasing!

I share in depth why you start to people please in the first place, why its not just about saying no, and how you can start to peel away the layers of your own people pleasing behaviours and start to put yourself first (without needing to let go of helping others).

Listen now!

Join the Business the Calm Way Academy Wait List – Opening Soon!

The monthly membership for introverted and highly sensitive business owners who want to start and grow their business with a more holistic approach.

https://rachel-boswell.com/business-the-calm-way-wait-list/

Do you hate conflict?

As Highly Sensitive people, it’s a shared experience to want the best for everyone. Most likely you are someone who fears conflict and will do anything to stay away from having difficult conversations with people.

And doing this has perhaps caused you to hold back in being the best you can be in business. As being the recipient of conflict can often create a defensive reaction as its common to feel that the complaint being communicated is an attack on your personal morals.

But by starting to understand firstly, what your reactions mean, can help you to feel more confident at being able to have difficult conversations in your business.

In this episode I am joined by Nicole Posner who is a Communication and Conflict Expert, supporting Leaders, Business Owners and their teams to communicate more effectively, and successfully navigate difficult conversations with confidence and ease.

As an Executive Conflict Coach, Consultant, Trainer and accredited Workplace Mediator, she has an interest in the psychology of conflict combined with extensive experience in communications following a background in PR.

Nicole shares so much great advice on how to feel more confident in having difficult conversations as someone who has a fear on conflict.

She shares how you can start to take control of the situation through some really easy strategies, break through your own fears and be able to not just have difficult conversations. But be able to positively strengthen your relationships with people through effective communication.

How to contact Nicole Posner:

LinkedIn: https://www.linkedin.com/in/nicoleposnermediator/
Instagram: https://www.instagram.com/nicole_posner_london/
Facebook: https://www.facebook.com/NicolePosnerLondon

Do you feel stuck, overwhelmed and confused about what you have to do to start your business?

Well, its not necessarily the tangible aspects that are holding you back. But the mindset behind doing the tangible actions within business.

In todays episode, I talk about the things I wish someone had told me when I started my business.

I share my own past challenges and how your past can crop up and hold you back from feeling confident to do what you need to do.

Join the Business the Calm Way Academy Wait List – Opening Soon!

The monthly membership for introverted and highly sensitive business owners who want to start and grow their business with a more holistic approach.

https://rachel-boswell.com/business-the-calm-way-wait-list/

Download the guide to creating a burnout free business

The 5 Key Freedom Hugging Strategies to focus on when starting or scaling your business, so you can reduce the overwhelm and feel in control over your time, energy and emotions.

https://rachel-boswell.com/calm-business-blueprint/