Are you adopting AI just to keep up with the hype, or are you actually solving specific business problems? In this episode, Lina M. Tonk, Chief Marketing Officer at Smartling, discusses the evolving landscape of AI in the language industry.

She breaks down the biggest misconceptions surrounding artificial intelligence, arguing that true success with AI and agentic models requires ruthless intentionality and a strict focus on ROI. Explore why leaders need to get their hands dirty with new technology, how continuous learning accelerates growth, and why defining clear business objectives is the only way to win in the AI era.

• (00:00:08) - The Hot Seat
• (00:01:16) - Interviewing in the Hot Suite
• (00:02:25) - CMO Network: What a CMO Does in Translation
• (00:09:33) - What do you think are the Overhyped Promises of AI
• (00:15:13) - SmartLink's culture and the localization conversation
• (00:23:51) - The Challenges of AI in LSPs
• (00:29:21) - Account Based Management
• (00:30:52) - What kind of problems would you solve if you weren't a C
• (00:31:50) - One AI Trend You Believe in, and One You Don't
• (00:33:28) - What's the Hardest Leadership Decision You Had to Make?
• (00:34:19) - What's the Hardest No You've Had to Say As a
• (00:35:22) - What Do You Regret About Your Decision?
• (00:36:30) - What Do CMOs Wish Their Customers Knew About Their Job
• (00:37:36) - Top Leadership Advice
• (00:38:41) - Never Ever Stop Learning
• (00:41:17) - Lena Lockwood

How does the CTO of one of the world's largest language service providers decide where to invest in AI? For Stéphane Cinguino, CTO at Acolad, the answer is simple: prioritize real client impact over industry buzzwords.

He shares his unvarnished perspective on enterprise technology, automation, and leadership and discusses the "automation illusion" and why trusting your intuition, moving fast, and demanding strict measurement are mandatory for AI success.

Gabriel Fairman is a technologist, linguist, philosopher, father of 3, amateur cook, and outdoor enthusiast. Gabriel is an optimist who believes in the power of human intellect and creativity despite evidence pointing the contrary again and again. He is the Founder and CEO of Bureau Works, an innovative translation management system, and is devoted to helping forge a future in which translators are still key high-value agents in multilingual content production through software. He received the 2023 Innovator of the Year award by winning the Process Innovation Challenge promoted by LocWorld.

Host:
Eddie Arrieta, CEO, MultiLingual
Eddie has a decade of experience in startups, comms, and growth. He's now focused on global expansion through AI, ML, and blockchain to create opportunities for all.

Head to https://www.nimdzi.com/
for cutting-edge market research and consulting in the language industry.

Visit https://multilingual.com
to catch up with the latest news in the language industry.

This show is made possible thanks to a collaboration between MulitLingual Media and Nimdzi Insights.
Oscar Betancourt - Video Director and Producer
Isabel Romero-Ruiz - Communications & Marketing, Nimdzi Insights
Antonella Tiezzi - Design

00:00 Gabriel Fairman, CEO at Bureau Works
01:00 What does your company do?
01:10 What was your dream career as a child?
01:22 How do you like to spend your free time?
01:28 3 destinations you'd like to visit
02:01 Best advice you've ever been given?
02:25 Career path
04:33 When did you realize you could do money out of this business?
05:11 How has the industry changed?
06:22 Secret sauce
06:49 Advice for newcomers
08:02 Key business challenge
10:52 What makes you a great leader?
12:49 Advice for entrepreneurs
14:58 Music or silence?
15:29 Where would you live?
15:37 Movie recommendation
15:49 Book recommendation
15:56 Most productive time of day
16:11 Most misunderstood part of your job
16:54 Favorite drink