What does it take to stay at the top of radio for over three decades—and build a media company around it?
In this episode of CEOs You Should Know Dallas, iHeartMedia Dallas Market President Chris Long sits down with the voices behind The Kidd Kraddick Morning Show: Kellie Rasberry, Big Al Mack, and JC Chavez—along with YEA Networks CEO George Laughlin, for a candid and entertaining conversation about longevity, leadership, and legacy in media.
From sneaking into first concerts and landing unexpected breaks in radio to building one of the most recognizable morning shows in the country, the team shares the unconventional journeys that brought them together—and what has kept them connected for more than 20 years. They reflect on the influence of Kidd Kraddick, whose commitment to authenticity and storytelling continues to shape the show and its culture today.
The conversation explores how the media landscape has evolved, from traditional radio to podcasts, social platforms, and viral fame, and what it really takes to build a lasting connection with an audience in an era of instant visibility. George offers insight into scaling YEA Media Group, balancing creative talent with business discipline, and creating a culture where people—and personalities—can thrive.
At the heart of the discussion is Kidd’s Kids, the beloved charity that has become the show’s defining legacy, providing life-changing experiences for families with children facing chronic and life-threatening illnesses.
Along the way, the group shares stories of early career risks, lessons in staying relevant, and why authenticity, adaptability, and strong relationships remain the foundation of their success.
Guests: Kellie Rasberry, Big Al Mack, JC Chavez (The Kidd Kraddick Morning Show), and George Laughlin (CEO, YEA Networks)
CEOs You Should Know DFW features candid conversations with leaders shaping business in North Texas and beyond, hosted by Chris Long, Region President of iHeartMedia Dallas/Fort Worth. Follow, Rate, and Subscribe on the podcast platform you are listening on!
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