She went from 700 followers to 300K by hiking in Arc'teryx — now she's launching her own outdoor brand. 🎙️ Subscribe to CREATOR: The Podcast for more conversations with leading creators, filmmakers, entrepreneurs, and storytellers. In this episode of CREATOR: The Podcast, Sabrina Bloedorn — the "Gorpcore Queen" with 300K+ followers known for blending high fashion with outdoor adventure — talks about building a full-time creator career from scratch and designing her own hiking clothing brand. Sabrina grew up in a tiny Ontario town with 1,200 people, never flew on a plane until age 17, and spent seven seasons tree planting in the Canadian wilderness before landing a marketing role at Arc'teryx. A single photo in an orange Arc'teryx jacket got reposted 80+ times, catapulting her from 700 to 10K followers in two weeks — and the gorpcore movement carried her the rest of the way. Now a full-time outdoor fashion creator, she's partnering with global brands, leading group hikes across six countries, and building her own technical hiking clothing line called Biome. Sabrina breaks down how she: • Grew from 700 to 300K followers organically through gorpcore styling and outdoor content • Made the leap from a marketing job at Arc'teryx to full-time content creation • Blends sci-fi film aesthetics with functional outdoor gear to create her signature look • Leads group hiking trips across Iceland, Patagonia, Machu Picchu, and more with Mapo Tapo • Shares her top gear picks — from Arc'teryx shells to a Ukrainian designer making her favorite hiking pants • Designed her first product sample by combining the best features of four different hiking pants • Built long-term brand partnerships that keep her booked without a single slow month • Went from never seeing a mountain to horse packing through Kyrgyzstan and snowmobiling in Svalbard Whether you're into gorpcore fashion, outdoor adventure content, or building a creator business around what you love — this one's for you. 🔗 Follow Sabrina Bloedorn: https://www.instagram.com/sabriinab___/ 🔗 To learn more about CREATOR: The Podcast, visit https://creatorthepodcast.com/ Conversations with the people building careers, businesses, and culture through creativity. 🎙️ Subscribe to CREATOR: The Podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/creator-the-podcast/id1788987273 🎙️ Subscribe to CREATOR: The Podcast on Spotify: https://open.spotify.com/show/6aHdngxWvkUbpDlmmCq8Z6?si=zQjPxLneRaOUIwP-y5BmyA 🕐 CHAPTERS: 00:00 - Introduction to Sabrina Bloedorn 01:20 - Kyrgyzstan horse-packing trip, yurts and food 03:41 - Nomadic lifestyle, livestock and traditional games 06:30 - Growing up, discovering the outdoors and tree planting 11:18 - Tree planting life: camps, sleeping in car, helicopter drops 12:10 - From no travel to full-time travel life 13:44 - Origin story: geology, mining and Arc'teryx marketing 16:01 - Viral Arc'teryx posts and Instagram growth 18:24 - What Gorpcore is and its cinematic influences 20:46 - Styling Gorpcore and mixing fashion with outdoors 22:44 - Going full-time as a creator and early success 25:35 - Brand trips and Svalbard expedition with DB Journey 27:27 - Leading group hikes and Mapo Tapo collaborations 30:19 - Favorite gear: rain shells, warm jackets, and pants 32:42 - Trail running shoes and notable collaborations 34:43 - Receiving gear, sewing background, and design skills 35:04 - Launching her own brand "Biome" and sample design 38:03 - If passport only worked in three countries: Brazil, Iceland, Japan 41:27 - Thoughts on tourism partnerships and brand focus 42:06 - Closing, where to find Sabrina and episode outro #SabrinaBloedorn #Gorpcore #GorpcoreQueen #CreatorPodcast #ContentCreator #OutdoorFashion #HikingOutfits #Arcteryx #OutdoorCreator #CreatorEconomy
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Oct 6 202637 mins