In this episode, Joe Proudman and Tracy Sellers join us to explore the role of communication in shaping public conversations about CRISPR gene editing and other emerging agricultural technologies. Together, we discuss why researchers are exploring CRISPR in livestock production, the potential implications for animal health and sustainability, and what recent research reveals about how consumers think about these innovations. The conversation examines why storytelling, transparency, and early public engagement are essential for communicating complex science, particularly before misinformation fills knowledge gaps. We also explore how scientists, communicators, and social scientists can work together throughout the research process to better understand public values and build trust around new technologies. Ultimately, the discussion highlights that how we communicate emerging science may be just as important as the discoveries themselves.

Learn more about Joe Proudman’s work below:

UC Davis CLEAR Center Bio Page: https://clear.ucdavis.edu/people/joe-proudman

Learn more about Tracy Seller’s work below:

UC Davis CLEAR Center Bio Page: https://clear.ucdavis.edu/people/tracy-sellers

Check out the following resources to learn more about today’s topic:

UC Davis State of the Science Summit: https://clear.ucdavis.edu/news/global-experts-convene-fourth-annual-state-science-summit

Article- Using narratives and storytelling to communicate science with nonexpert audiences: https://www.pnas.org/doi/10.1073/pnas.1320645111

Article- What is Post-Normal Science: https://www.andreasaltelli.eu/file/repository/Editorials2.pdf

The Science That Feeds Us podcast brings together extension agents, faculty specialists, and scientists for interdisciplinary conversations on emerging trends in agriculture and the food system. Designed to inform and engage both professionals and curious consumers, we highlight the stories behind the science to build deeper connections to food and agriculture research. The Science That Feeds Us is supported by NC State Extension and NC State University. Visit https://units.cals.ncsu.edu/food-systems-comm-hub/ for more information.

Edited and Produced by: Bhavisha Gulabrai

Music: Podcast theme music by Transistor.fm. Learn how to start a podcast here.