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CX Therapy - Let's talk customer experience!

CX Therapy - Let's talk customer experience!

Written by: Julien Rio
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CX Therapy - we've all had 'em, those customer service experiences that are so bad they leave you wanting to run straight to your therapist's couch. Maybe that is not such a bad idea, there are good lessons in every bad customer experience. Join industry veterans Julien Rio and Max Ball as they share some of their scariest and most disturbing customer experiences, and break them down to see what went wrong. Was it the wrong technology. structural issues, agent problems? Listen in and find out.Julien Rio Economics
Episodes
  • CX Therapy - Episode 180 - When scammers get better and better
    Dec 30 2025

    CX Therapy - we've all had 'em, those customer service experiences that are so bad they leave you wanting to run straight to your therapist's couch. Maybe that is not such a bad idea, there are good lessons in every bad customer experience. Join industry veterans Julien Rio and Max Ball as they share some of their scariest and most disturbing customer experiences, and break them down to see what went wrong. Was it the wrong technology. structural issues, agent problems? Listen in and find out.In today's episode, Max Ball shares his recent story falling for an SMS scam and has to deal with his bank to cancel his credit card.

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    15 mins
  • CX Therapy - Episode 179 - When appliances can't keep up
    Nov 25 2025

    CX Therapy - we've all had 'em, those customer service experiences that are so bad they leave you wanting to run straight to your therapist's couch. Maybe that is not such a bad idea, there are good lessons in every bad customer experience. Join industry veterans Julien Rio and Max Ball as they share some of their scariest and most disturbing customer experiences, and break them down to see what went wrong. Was it the wrong technology. structural issues, agent problems? Listen in and find out.In today's episode, Max Ball shares his recent story trying to get his device to connect to a new source.

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    22 mins
  • CX Therapy - Episode 178 - When airlines can't help themselves - Simon Harrisson
    Nov 21 2025

    CX Therapy - we've all had 'em, those customer service experiences that are so bad they leave you wanting to run straight to your therapist's couch. Maybe that is not such a bad idea, there are good lessons in every bad customer experience. Join industry veterans Julien Rio and Max Ball as they share some of their scariest and most disturbing customer experiences, and break them down to see what went wrong. Was it the wrong technology. structural issues, agent problems? Listen in and find out.In today's episode, we've invited Simon Harrisson to share his airline story. We'll talk about omni-channel, effort score, self-service, and how airlines could both reduce their costs and increase their revenue with a very simple fix.

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    48 mins
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