In the second episode of Season 2 — exploring collaboration across product, design, and technology —Álvaro Bezerra (Product Manager at Subvisual) and Tadeu Ferreira (Product Manager at Builders Camp) in an honest conversation about the evolving product management role and what it really takes to collaborate effectively in 2025.

They discuss how the PM role is shifting from "translator" to "builder", especially as AI tools democratize technical skills and enable faster prototyping. Tadeu shares his journey as a "chaotic generalist" and connector, while Álvaro reflects on his experience as a psychology-trained PM navigating engineering discussions.

Both emphasize the power of empathy in collaboration, exploring strategies like over-communicating intentions upfront, protecting team focus time, and being "Robin to everyone's Batman." They dive into navigating uncertainty without trying to eliminate it, learning to assess where you are, iterate constantly, and adapt processes to your context rather than the other way around.

The conversation touches on the difference between "going fast" and being assertive in product work, with Álvaro stressing that speed means laser focus on the right problem, not doing more things faster. They also share experiences working 0-to-1 with founders, the importance of questioning assumptions, and why understanding human nature and yourself is the foundation of quality collaboration and product work.

Perfect for product managers, founders, designers, developers, and anyone building products in cross-functional teams.

• (00:00:00) - Intro
• (00:00:33) - Builders Camp: Shifting from PM to Builder mindset in 2025
• (00:05:35) - Translator vs. Connector: The power of being a generalist
• (00:09:12) - Collaboration strategies: Empathy, communication, and embracing uncertainty
• (00:25:31) - The PM as "Robin": Maximizing your team's talent and focus
• (00:43:04) - Going fast vs. being assertive: What speed really means in product
• (00:50:49) - Why understanding psychology is key to quality product work

Join Joana Gomes (Designer at Subvisual) and Lisandra Gabriel (Designer at Onda) in this insightful conversation about the intersection of branding, digital product design, and technology. They dive into:

• How Onda crafts brand narratives that go beyond visuals, blending strategy with emotion.
• The collaborative process between branding studios (Onda) and product teams (Subvisual) to create cohesive experiences.
• Case studies like Orki (a playful yet serious DeFi stablecoin) and Alchemy Conference (dynamic, tech-driven signage).
• Why branding is more than logos/colors—it’s about research, adaptability, and user connection.

Perfect for designers, founders, and teams looking to integrate branding and product design effectively.

• (00:00:00) - Intro: Meet Joana (Subvisual) and Lisandra (Onda).
• (00:01:02) - Onda’s approach: Branding as business strategy, not just visuals
• (00:04:32) - Web3 branding: Does it differ? Spoiler: Audience matters, not the process.
• (00:07:38) - Flexibility in design processes—how clients shape collaboration
• (00:11:18) - Crafting brand narratives: Touchpoints, tone, and real-world applications
• (00:15:36) - Case Study: Orki – Balancing fun (social/mascots) with seriousness (DeFi product).
• (00:23:39) - The future of branding: Dynamic tools, motion, and "unknown" exploration
• (00:25:18) - Advice: Communication between teams/clients is key to standout brands

In this episode of Can I Have It in Blue, Subvisual's Alvaro Bezerra and Maria Grilo dive into the world of user research, sharing insights and lessons from their experiences. They discuss:

• The importance of user research: Breaking assumptions, reducing bias, and creating better products.
• Key research methods: Generative interviews, user testing, and surveys, along with the challenges of each.
• Real-world examples:
  • Uncovering incorrect assumptions about user workflows.
  • Dealing with biases in Web3 projects where tokenomics overshadow product needs.
• Tips and advice:
  • For designers: Overcoming nerves and handling interviews confidently.
  • For PMs: Collaborating with designers to prioritize user needs.
• Practical challenges: Selecting the right participants, avoiding bias in user testing, and adapting research methods to different contexts.

Alvaro and Maria also share personal anecdotes about research in Web3, the importance of tailoring interviews, and how even small adjustments can uncover valuable insights. They conclude by emphasizing the importance of preparation and continuous learning to refine research practices.