What role does packaging play in the future of cannabis?
In this episode of The Canna Connect Show, Steven Eigenmann sits down with Mark Carlson of The John Roberts Company to talk about the intersection of packaging, branding, entrepreneurship, and Minnesota cannabis culture.
After decades working in printing and packaging across markets like Colorado, California, Oregon, and Washington, Mark witnessed firsthand how cannabis evolved into a billion-dollar industry and how packaging became a major part of compliance, branding, and customer experience.
The conversation explores:
- Cannabis packaging and compliant branding
- Minnesota’s growing hemp-derived THC beverage market
- Why packaging matters in a competitive cannabis industry
- Leadership lessons from athletics and business
- Mentorship, trust, and relationship-building
- Supporting small cannabis businesses
- The evolution of print and packaging technology
Mark also reflects on his time at the University of Minnesota, learning from leaders like Tony Dungy and Mike Shanahan, and why trust remains the foundation of both business and leadership.
The Canna Connect Show highlights the builders, innovators, and community leaders helping shape Minnesota cannabis from the ground up.
Chapter Markers
00:00 Disclaimer
00:45 Introducing Mark Carlson of The John Roberts Company
01:00 Minnesota Cannabis Growth & Hemp Beverage Packaging
02:55 Early Exposure to Cannabis Packaging Through Heidelberg
04:20 Watching Cannabis Markets Grow Across the U.S.
05:40 Why Packaging Matters in Cannabis Branding
06:35 Supporting Cannabis Businesses Through Print & Packaging
07:45 Joining The John Roberts Company After 34 Years
09:25 Growing Up in Chicago & Winning a State Championship
11:20 Leadership Lessons from Sports & Business
12:00 Tony Dungy, Recruitment & the Big Ten
14:25 Mike Shanahan & Coaching Leadership
16:30 Athletics, Business & Life Lessons
18:20 How Printing & Media Have Changed
19:00 Leadership, Mentorship & Building Trust
22:00 75 Years of The John Roberts Company
23:00 Packaging for Minnesota Cannabis Brands
24:00 Why Customer Service Still Wins
25:00 Hemp Beverages Are Exploding in Minnesota
25:30 The Future of Cannabis Packaging & Regulation