Who controls what Caribbean audiences see—and whocaptures the value when they watch?
The Caribbean media landscape is being transformed.Broadcasting once meant reaching the widest possible audience. Today, algorithms, streaming platforms, social media and increasingly sophisticated targeting allow content and advertising to find particular consumers withextraordinary precision.
But greater precision raises a bigger question: asCaribbean media becomes better at finding consumers, is it becoming less effective at reaching citizens?
This week on Caribbean Business Review, Joseph Coxsits down with Kiran Maharaj, President and Co-Founder of the Media Institute of the Caribbean and Managing Director of Caribbean Lifestyle Communications, for a wide-ranging conversation about the struggle for control of the Caribbean audience.
They examine the shift from broadcasting to narrowcasting,the growing influence of algorithms and artificial intelligence, changing advertising models, audience fragmentation and the increasing power of global technology platforms over how Caribbean content is discovered and distributed.
But this is also a conversation about money and survival.
If Caribbean media organisations create the content, employthe journalists and finance the production—but global platforms increasingly control distribution and capture advertising value—who really owns therelationship with the audience?
And as traditional media business models come underpressure, can subscriptions, specialist content and smaller but more valuable audiences provide a sustainable alternative? Or does the commercial logic ofnarrowcasting risk weakening the common information space that broadcasting historically provided?
Maharaj also brings the perspective of a media entrepreneur and Caribbean business leader to a deeper question: what must Caribbean media become if it is to remain commercially viable without surrendering its public-interest role?
Also in this episode:
US Diesel Export Curbs — Another Caribbean Energy Shock?
The Caribbean remains heavily exposed to imported fuel, particularly supplies originating from the US Gulf Coast. With US diesel export restrictions being discussed, CBR examines what even a reduction in available supply could meanfor electricity, transportation, tourism, agriculture and production costs across the region.
Sandals × Royal Caribbean — Investment or GreaterLeakage?
A proposed US$3 billion investment for a 50% stake in Sandals and Beaches could bring together two of the Caribbean's most powerful tourism ecosystems:cruise and resort. But greater integration also raises a fundamental development question—will more tourism investment translate into greater Caribbean value capture, or could vertically integrated tourism increaseeconomic leakage?
From who controls the audience, to who controlsenergy supply, to who captures the value from Caribbean tourism, Episode 13 examines how changing structures of power are reshaping the region's economic landscape.
⏱️ CHAPTERS
00:00 Welcome to Caribbean Business Review
02:30 Opening Commentary | Sandals × Royal Caribbean: What Does the Deal Mean?
03:56 This Week's Headlines
04:33 CBR Briefing | US Diesel Export Curbs: The Caribbean Exposure
09:58 Market Brief | 90 Seconds
12:15 Kiran Maharaj | Interview Preview
12:48 Who Controls what the Caribbean Sees? The Future of Caribbean Media
51:19 Market Watch
54:26 Global Pulse
57:47 The Playbook & Closing
Knowledge is Strength. Information is Power.
Caribbean Business Review — independent analysis of theforces shaping Caribbean business, economics, policy and risk.