Episodes

  • The Return of General Moses

    The Return of General Moses
    Jan 8 2026
    The origin story of Adam J. Carswell's artist persona General Moses. In 2021, Adam was streaming on Twitch building community. The show was called The Shift. The audience called themselves The Shift Army. They pushed him to get a stage name. When your audience is an army, you become the General. He chose Moses because Moses didn't come to save the world. He came to deliver his people. In 2023, the studio records started dropping. First one was "More Dollaz" with Toolroom. Since then it's been nonstop: "Muévete," "Nicki," "Call Me Daddy," "Belize," "Wind Up," "Watch Me," "Missile." Tech house. Funky house. Latin house. The General's been in the cut. Just a few weeks ago, Carswell Cuts launched. Custom anthems for entrepreneurs, founders, capital raisers. Immediate traction. Now both lanes are running. But heads up: expect less activity for a bit. Adam is taking everything he learned building AI-powered anthems and channeling it into something he never thought was possible. A full General Moses album. DM Adam or General Moses if you want your own Carswell Cut. Follow General Moses on Spotify. Check out Sigma Squad for the kids. Run the road.
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    5 mins
  • Enoughness (Monday Morning)

    Enoughness (Monday Morning)
    Jan 5 2026

    Enoughness (Monday Morning)
    Inspired by Chris Williamson's 3 Minute Monday

    This Carswell Cut was born from a Monday morning email. Chris Williamson's newsletter dropped a truth bomb about the "Curse of Competence" - that nagging feeling high performers have where victory isn't celebration-worthy, it's just the minimum acceptable outcome.

    Twenty One Pilots' "Chlorine" was the sonic reference: brooding, hypnotic, synth-heavy atmosphere with introspective lyrics that hit different.

    LYRICS

    [Carswell Cuts Stinger]
    [spoken, confident] Carswell Cuts.

    [Verse 1]
    Monday morning, inbox ping
    Chris Williamson got me questioning everything
    He said success gotta be earned through the pain
    But what if that belief is driving us insane?
    High standards, high pressure, minimum acceptable
    Victory ain't victory, it's just respectable
    Anything less is failure, wins don't register
    I'm chasing ghosts while life becomes a blur

    [Pre-Chorus]
    You didn't choose this wiring
    Your ancestors were never tiring
    Obsessive overachievers in your blood
    Now you're drowning in the flood

    [Chorus]
    Enoughness, where you at?
    I keep winning but I can't relax
    Brain don't care if I'm feeling good
    Only cares that I'm misunderstood
    Enoughness, what's the cure?
    Success is hollow, that's for sure
    Made it to breakfast, that's a win
    Tomorrow I'll start it all again

    [Verse 2]
    Three AM, still grinding at the desk
    Tell myself I'll rest when I'm the best
    But the goalpost moves every single time
    Reached the mountain, now I gotta climb
    Your brain just wants you accumulating
    Money, status, never celebrating
    Hijacked system, notifications calling
    Built to keep you rising, built to keep you falling

    [Pre-Chorus]
    There are no solutions
    Only tradeoffs and delusions
    Can't be driven then switch it off
    The blessing and the curse you got

    [Chorus]
    Enoughness, where you at?
    I keep winning but I can't relax
    Brain don't care if I'm feeling good
    Only cares that I'm misunderstood
    Enoughness, what's the cure?
    Success is hollow, that's for sure
    Made it to breakfast, that's a win
    Tomorrow I'll start it all again

    [Bridge]
    [reflective, slower]
    Born into a world you didn't choose
    With a mind that's wired up to lose
    Games designed to steal your peace
    Twenty-four-seven, never cease
    I'm impressed you made it here
    Still standing after all these years
    Give yourself some credit now
    You survived somehow

    [Chorus]
    Enoughness, where you at?
    I keep winning but I can't relax
    Brain don't care if I'm feeling good
    Only cares that I'm misunderstood
    Enoughness, what's the cure?
    Success is hollow, that's for sure
    Made it to breakfast, that's a win
    Tomorrow I'll start it all again

    [Outro]
    [fade, whispered]
    Made it to breakfast... that's a win...
    Made it to breakfast... that's a win...

    [General Moses Stinger]
    [spoken, smooth] General Moses. Run the road.

    Run the road, General.
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    3 mins
  • Cage Me by Mosa

    Cage Me by Mosa
    Jan 5 2026
    Artist: Mosa Track: Cage Me Vibe: Afrobeats / Afro-Fusion | 118 BPM | A# minor Pilot project. Inspired by Sarz "Inbox Riddim" energy. Run the road. Connect with Adam J. Carswell
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    4 mins
  • Speez

    Speez
    Jan 5 2026

    Nu-metal anthem for Speez. The Spoozbear of Brooklyn, Ohio. Mentor made him. Cold. Calculated. Indians fitted. Browns on Sunday. Taad Squad embedded. Started stopping goals. Now he's running these streets.
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    2 mins
  • Play Dough

    Play Dough
    Jan 4 2026
    The Sigma Squad money anthem. Rolling in the Play Dough. Cha-ching! Stacking dough, pink and green, blue and gold.

    Lyrics

    [Intro - Cash Register Build] (Cha-ching!) [Drop 1] Play Dough! Play Dough! Rolling in the Play Dough! Cha-ching! [Verse 1 - Swagger] Sigma Squad! We got the dough! Stack it up! Watch it grow! Pink and green! Blue and gold! Sigma Squad Got dough to hold! [Chorus - Bouncy] CHA-CHING! CHA-CHING! Play Dough! CHA-CHING! CHA-CHING! Let's go! [Drop 2 - Bigger] Play Dough! Play Dough! Rolling in the Play Dough! Cha-ching! Cha-ching! Cha-ching! Cha-ching! [Verse 2 - Cocky/Playful] Money money! Play Dough day! Sigma Squad Get paid to play! Roll it up! Stack it high! Play Dough kids Touch the sky! [Chorus] CHA-CHING! CHA-CHING! Play Dough! CHA-CHING! CHA-CHING! Let's go! [Verse 3 - Call & Response] Who got the dough? (We do!) Who run the show? (We do!) Sigma! Sigma! (Play Dough!) Cha-ching! Cha-ching! (Let's go!) [Final Drop - Maximum] PLAY DOUGH! PLAY DOUGH! ROLLING IN THE PLAY DOUGH! CHA-CHING! CHA-CHING! CHA-CHING! CHA-CHING! [Outro - Fade] Play Dough... (cha-ching...)

    Connect with Adam J. Carswell
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    2 mins
  • Heart Boogie

    Heart Boogie
    Jan 4 2026
    The Sigma Squad Play-Doh anthem. Heart Boogie! Make a heart, shake your body, give it to Mama, give it to Daddy. Squishy vibes at 115 BPM.

    Lyrics

    [Intro - Squishy Build] (Play-Doh sounds...) [Drop 1] Heart Boogie! Heart Boogie! Heart Boogie! Play-Doh heart! [Verse 1 - Bouncy] Make a heart! Play-Doh heart! Make a heart! Play-Doh heart! [Chorus] HEART BOOGIE! HEART BOOGIE! Play-Doh heart! Shake your body! [Drop 2 - Bigger] HEART BOOGIE! HEART BOOGIE! HEART BOOGIE! Play-Doh heart! [Verse 2 - Whispered/Playful] (heart boogie...) (heart boogie...) (play-doh heart...) [Verse 3 - Groovy] Roll it up! Play-Doh heart! Shake it down! Play-Doh heart! Give it to Mama! Play-Doh heart! Give it to Daddy! Play-Doh heart! [Drop 3 - Call & Response] Heart! (Boogie!) Heart! (Boogie!) Play-Doh! Play-Doh! (Heart heart heart!) [Final Drop - Maximum] HEART BOOGIE! HEART BOOGIE! HEART BOOGIE! PLAY-DOH HEART! [Outro - Fade] Heart... Boogie... Play-Doh...

    Connect with Adam J. Carswell
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    2 mins
  • Hey, Chicken Baby!

    Hey, Chicken Baby!
    Jan 4 2026
    The Sigma Squad chicken anthem. Bouncy EDM earworm energy.

    Hey, Chicken Baby!

    Lyrics

    [Intro - Synth Build] (Building energy...) [Drop 1] Hey, Chicken Baby! Hey, Chicken Baby! Hey, Chicken Baby! Hey hey hey! [Verse 1 - Bouncy] Hey... Chicken Baby! Hey... Chicken Baby! Hey... Chicken Baby! Hey hey hey hey hey! [Drop 2 - Bigger] HEY, CHICKEN BABY! HEY, CHICKEN BABY! HEY, CHICKEN BABY! Hey hey hey! [Verse 2 - Whispered/Playful] (hey chicken baby...) (hey chicken baby...) (hey chicken baby...) (hey... hey... hey...) [Drop 3 - Full Energy] HEY, CHICKEN BABY! HEY, CHICKEN BABY! HEY, CHICKEN BABY! HEY HEY HEY! [Verse 3 - Call & Response] Hey! Chicken Baby! Hey! Chicken Baby! Hey! Hey! Hey! Chicken Baby! [Final Drop - Maximum] HEY, CHICKEN BABY! HEY, CHICKEN BABY! HEY, CHICKEN BABY! HEY HEY HEY HEY HEY! [Outro - Slow Fade] Hey... Chicken... Baby!

    Connect with Adam J. Carswell
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    2 mins
  • SOLD OUT

    SOLD OUT
    Jan 4 2026
    SOLD OUT (ESA Anthem)

    A Carswell Cut for Event Sales Agency

    Brian Rand vision. James Mungai execution. Sixty million in sales. Southern bounce. Miami heat. We don't do empty seats.

    Style: Southern hip hop, bounce, swagger, Cash Money era energy, Miami bass

    LYRICS

    [Intro] Carswell Cuts General Moses on the road E-S-A Event Sales Agency We don't do empty seats [Verse 1] Pull up to the venue, room already packed Brian Rand vision, that's a proven fact Sixty million collected, check the stats Coaches in the building, speakers on the map Funnels running hot, ads converting clean Every seat is taken, you know what I mean Miami to the money, operation supreme James Mungai running it like a machine [Chorus] Sold out, sold out Every event we touch get sold out Sold out, sold out That's what E-S-A about Sold out, sold out Tickets moving fast, no doubt Sold out, sold out E-S-A, we sold out [Verse 2] Fifty thousand tickets, that's light work Systems built to make your profits surge Website funnel tight, watch the numbers skirt Put you on the stage, let your message work From empty to standing room only Brian built the blueprint, now the game owe me VP James got operations running smoothly One fifty events deep, come and know me [Chorus] Sold out, sold out Every event we touch get sold out Sold out, sold out That's what E-S-A about Sold out, sold out Tickets moving fast, no doubt Sold out, sold out E-S-A, we sold out [Bridge] Coaches call us, speakers need us Empty rooms? Nah, we don't leave you Pipeline packed and the money feed through E-S-A the only team that see you [Verse 3] They was hoping, we was closing deals They was talking, we was stacking mills Brian drew the play, James behind the wheel Sixty mil in sales, yeah the proof is real From the keynote stage to the VIP Every seat accounted, that's the E-S-E Nah, E-S-A, get it right for me Sold out shows, that's the legacy [Chorus] Sold out, sold out Every event we touch get sold out Sold out, sold out That's what E-S-A about Sold out, sold out Tickets moving fast, no doubt Sold out, sold out E-S-A, we sold out [Outro] E-S-A Sold out We don't do empty seats Brian Rand, James Mungai Carswell Cuts General Moses Run the road

    Run the road, General.
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    3 mins