As Austin transforms into one of the fastest-growing cultural hubs in the country, local media outlets are being forced to adapt or fall behind. Few understand that better than Madeline Hollern, Editor in Chief of Austin Monthly. From expanding local restaurant coverage to partnering with global celebrities, Hollern and her team are redefining how Austin stories are told and how the city shows up on the national stage.

In this episode of the Changing Austin podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo talks with Hollern about the evolution of modern media and the increasingly blurred line between traditional journalism and content creators. Hollern also shares why local storytellers, including small business owners and longtime journalists, need to get comfortable on camera in a world where personal identity and professional brand are now inseparable.

Follow Madeline Hollern on Instagram and LinkedIn:

www.instagram.com/madelinehollern www.linkedin.com/in/madeline-hollern-5a6b917

Follow Stacy Armijo on Instagram and LinkedIn:

www.instagram.com/stacy.armijo www.linkedin.com/in/stacyarmijo

About Changing Austin:

Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future.

VISIT Changing Austin at www.changingaustin.com

• Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin
• Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608
• Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec

Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

What does it mean to take the reins of the oldest theater company in Texas? For Jamie Herlich, becoming the managing director of ZACH Theater in Austin meant delivering on ZACH’s mission to produce homegrown theater in the heart of the city. It also meant opening doors to a new generation of theatergoers and showing the Central Texas community why the performing arts matter more than ever.

In this episode of the Changing Austin podcast powered by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Herlich to discuss a decade of transformation for ZACH Theater. From a small change in spelling — switching from “theatre” to “theater” — to expanding ZACH’s year-round lineup of live performances and arts education programs, Herlich explains why cultural institutions like ZACH play a vital role in Austin’s creative economy and the long-term growth of Central Texas.

Follow Jamie Herlich on Instagram and LinkedIn:

https://www.instagram.com/jmherlich https://www.linkedin.com/in/jherlich

Follow Stacy Armijo on Instagram and LinkedIn:

https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo

About Changing Austin:

Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future.

VISIT Changing Austin at www.changingaustin.com

• Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin
• Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608
• Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec

Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.

Matthew Cisneros spends his days thinking about two things: media and migas. As co-owner of Cisco’s Restaurant and Bakery, one of Austin’s most iconic Tex-Mex restaurants, and founder of Backyard Ventures, a growing media and influencer marketing agency, Cisneros bridges the worlds of legacy brands and digital startups.

In this episode of the Changing Austin Podcast by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Cisneros to explore how these two beloved Austin institutions reflect the city’s evolving business landscape. From preserving a 75-year-old Austin restaurant tradition to innovating in influencer partnerships and local media, Cisneros shares how Austin’s past and present remain deeply connected.

Follow Matt Cisneros on Instagram and LinkedIn:

https://www.instagram.com/matthewcisneros https://www.linkedin.com/in/mattcisneros1

Follow Stacy Armijo on Instagram and LinkedIn:

https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo

About Changing Austin:

Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future.

VISIT Changing Austin at www.changingaustin.com

• Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin
• Subscribe on Apple: https://podcasts.apple.com/gb/podcast/changing-austin/id1820951608
• Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=272e2d14b0ad45ec

Changing Austin is brought to you by Amplify Credit Union, Austin's home for fee-free commercial banking.