Few people have shaped Austin’s rise quite like Hugh Forrest.

As the first paid employee of South by Southwest, Forrest joined in 1989 when Austin was still a college town and SXSW was a scrappy music festival fueled by creativity, risk-taking and a handful of local venues. Over the next three decades, he helped transform SXSW into a global powerhouse spanning music, film, technology and culture, helping put Austin on the world stage.

In this episode of the Changing Austin podcast, powered by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Forrest to unpack SXSW’s evolution, Austin’s creative identity and what’s next for one of America’s fastest-growing cities.

From the city’s signature approachability to the urgent need to preserve space for artists, entrepreneurs and innovators, Forrest shares a clear perspective on what made Austin special and what must be protected as it continues to grow.

Follow Hugh Forrest on Instagram and LinkedIn:

https://www.instagram.com/hughwforrest https://www.linkedin.com/in/hughforrest

Follow Stacy Armijo on Instagram and LinkedIn:

https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo

About Changing Austin:

Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future.

VISIT Changing Austin at www.changingaustin.com

• Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin
• Subscribe on Apple: https://podcasts.apple.com/us/podcast/changing-austin/id1820951608
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Changing Austin is powered by Amplify Credit Union, Austin's home for fee-free commercial banking. #austin #austintexas

What would it take for Austin to become the best city in America for kids? That question is driving Generation ATX, an initiative launched by Austin Mayor Kirk Watson and the City of Austin in 2025. The goal is simple but ambitious: unite the community around improving outcomes for more than 176,000 students across Central Texas.

In this episode of the Changing Austin podcast, powered by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Mayor Watson to explore the vision behind Generation ATX and what it will take to make Austin the best place to grow up. Drawing on his first term as mayor beginning in 1997 and his return to office, Watson reflects on how Austin’s biggest challenges are tied to its rapid growth and success, and how the city can address affordability to ensure that Austin works for its next generation.

Follow Mayor Kirk Watson on Instagram and LinkedIn:

https://www.instagram.com/kirkpwatson/ https://www.linkedin.com/in/kirk-watson-045ab81b

Follow Stacy Armijo on Instagram and LinkedIn:

https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo

About Changing Austin:

Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future.

VISIT Changing Austin at www.changingaustin.com

• Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin
• Subscribe on Apple: https://podcasts.apple.com/us/podcast/changing-austin/id1820951608
• Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=89088bb99af24177

Changing Austin is powered by Amplify Credit Union, Austin's home for fee-free commercial banking. #austin #austintexas

For some professionals, success means mastering one industry over decades. But author and entrepreneur Janice Omadeke takes a different approach. She describes herself as a “hummingbird,” moving across industries and ideas to drive innovation, scale leadership systems, and build more effective organizations.

In this episode of the Changing Austin podcast, powered by Amplify Credit Union, Chief Experience Officer Stacy Armijo sits down with Omadeke to explore her rapid rise as a leadership expert and entrepreneur in Austin’s growing tech ecosystem.

From founding The Mentor Method, an enterprise mentorship platform designed to strengthen workplace culture and leadership development, to shaping conversations around the future of work, Omadeke shares how cross-industry thinking fuels creativity, innovation, and scalable impact.

Follow Janice Omadeke on Instagram and LinkedIn:

https://www.instagram.com/janiceomadeke https://www.linkedin.com/in/janiceomadeke

Follow Stacy Armijo on Instagram and LinkedIn:

https://www.instagram.com/stacy.armijo https://www.linkedin.com/in/stacyarmijo

About Changing Austin:

Changing Austin examines the people shaping one of America's fastest-growing regions. From reimagining business models to doubling down on nonprofit missions, Changing Austin shares real stories about Austin's unique past and promising future.

VISIT Changing Austin at www.changingaustin.com

• Subscribe on Amazon: https://music.amazon.com/podcasts/1a5623a8-9852-4a9b-948c-0f686aa14e4c/changing-austin
• Subscribe on Apple: https://podcasts.apple.com/us/podcast/changing-austin/id1820951608
• Subscribe on Spotify: https://open.spotify.com/show/1gOBx6yCBEovj4IEb8LEhj?si=89088bb99af24177

Changing Austin is powered by Amplify Credit Union, Austin's home for fee-free commercial banking. #austin #austintexas