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Changing Lives Selling Knives

Changing Lives Selling Knives

Written by: Dan Casetta
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This is Changing Lives Selling Knives — a podcast that shares transformational life and business lessons from highly successful entrepreneurs and business leaders. All the guests on this podcast have two things in common. First, they're all changing lives today through their work and their influence. Second, they all got their start in business by selling Cutco knives with Vector Marketing. This podcast was created to share inspiring stories from Cutco's most prominent alumni and current leaders. On this show, you'll meet successful entrepreneurs, best-selling authors, superstar business executives, and transformational leaders from many walks of life. The lessons of the Cutco/Vector experience are numerous, are compelling, and are REAL-WORLD concepts for business and life. Through hearing real-life stories and hands-on experiences, you'll gain insights that can help you in whatever it is that you do in life. Press play to learn how you apply these life-changing lessons. Careers Economics Marketing Marketing & Sales Personal Success
Episodes
  • 441: Gino Leocadi - 60+ Years of Service, Dedication, Integrity & Love

    441: Gino Leocadi - 60+ Years of Service, Dedication, Integrity & Love
    Jun 9 2026

    Gino Leocadi has been a legend of the Cutco business dating back to October of 1964. After becoming one of the company's top sales reps, he developed a strong relationship with the leaders and owners of Cutco, enabling him to be at the forefront of innovations that have profoundly impacted the business. Gino helped to develop things like the DD sharpener, Service Call program, white handles, and the Cutco Sales Professional position itself. He was the first sales rep to be inducted into the Cutco/Vector Hall of Fame. Gino is joined in this conversation by his wife of 62 years, Joanne. This episode is guest-hosted by fellow Cutco Hall of Famer, Jeffrey Paul Bobrick.

    For the complete show notes and access to all episodes, visit ChangingLivesPodcast.com
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    35 mins
  • 440: Jordan Curtis - Sales Success Fundamentals

    440: Jordan Curtis - Sales Success Fundamentals
    Apr 24 2024

    Jordan Curtis started selling Cutco on January 28, 2023. In just about 11 months, he sold $215,298 to win the Silver Cup as the #1 new (Rising Star) sales representative in the company, more than doubling his closest competition and setting an all-time Vector Marketing company record. Jordan displays a rare combination of confidence, coachability, discipline, and a relentless work ethic. He's a student at Texas State University, graduating in May 2024, and is looking forward to a role as a Cutco Sales Professional.

    For the complete show notes and access to all episodes, visit ChangingLivesPodcast.com
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    51 mins
  • 439: Ben Lee - Flashback Friday

    439: Ben Lee - Flashback Friday
    Apr 19 2024

    Ben Lee is a young leader with a true passion for excellence. In high school, he was a captain on 2 California State Champion football teams. He started selling Cutco in 2019, and was #1 in sales among over 40,000 others recruited by the company that year. He advanced to the position of District Manager in 2020, and became the company's #1 New District Manager out of over 100 dynamic competitors. He has evolved into a Pillar of the Western Region and has recently been appointed to serve as Assistant Division Manager in the Los Angeles Division. Ben Lee has the will to win and the ability to inspire others to join him in his mission. He's one of the finest young leaders you might ever encounter.

    For the complete show notes and access to all episodes, visit ChangingLivesPodcast.com
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    14 mins
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