With customers across the UK and North America, Truly SMB focuses on helping organizations become “tech fit” through incremental, outcome-driven AI adoption—especially within the Microsoft ecosystem. The conversation explores why SMBs are underserved by the channel, how Microsoft Copilot is changing day-to-day work, and why AI adoption must be an ongoing journey, not a one-time project.

This episode is ideal for MSPs, IT leaders, and SMB decision-makers looking to understand practical AI adoption, Microsoft Copilot use cases, and how service providers can guide long-term transformation.

Topics & Time Codes

00:00 – Introduction to Truly SMB Who Truly SMB serves and why SMBs are the backbone of the economy

01:26 – Why SMBs Struggle With AI Adoption The challenges small businesses face when adopting new technology

05:03 – What “Tech Fit” Really Means Defining tech fitness and how Truly SMB benchmarks customer readiness

08:10 – AI Adoption Is Not One-and-Done Why continuous enablement matters more than single training sessions

10:49 – Real-World Microsoft Copilot Adoption Story How accountability and follow-ups drive real AI usage

13:09 – New CEO Vision for Truly SMB Tim Rooks on leadership, rebranding, and long-term strategy

17:41 – AI Strategy for SMBs in 2026 How Truly SMB helps customers start small and see quick wins

19:47 – Using AI Internally: “Customer Zero” How Truly SMB applies AI to its own operations

21:45 – Microsoft Copilot vs. Public AI Tools Why Copilot is a safer, easier entry point for SMBs, according to Tim and Matt

26:43 – Partnering With the UK’s Largest Chamber of Commerce Helping 12,000 businesses adopt AI responsibly

28:15 – Why SMBs Are Underserved by the Channel The business case for investing in SMB-focused AI solutions

29:58 – What’s Next for Truly SMB in 2026 AI roadmaps, customer obsession, and platform innovation

35:03 – How to Get Started With Truly SMB Taking the free Tech Fit assessment

A new episode of Channel Insider: Partner POV is released every other Thursday.

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.com

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn.

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

From VMware and Broadcom partner shakeups to AI maturity, governance, security, major tech layoffs, CMMC 2.0 enforcement, and the evolving role of MSPs, this episode delivers a comprehensive look at how the channel is changing—and what partners need to prepare for the new year.

Whether you’re an MSP, vendor, distributor, or channel strategist, this episode covers the insights that shaped 2025 and will influence decisions in the year ahead.

Topics & Time Codes

00:00 – Welcome & Q4 2025 channel overview

01:25 – Introducing Channel Insider writer Luis Millares

04:50 – Executive leadership shifts and vendor changes

06:34 – VMware & Broadcom partner program impact

11:51 – Partner-to-partner collaboration trends

12:13 – Veeam + ServiceNow partnership explained

13:36 – AI in the channel: from hype to execution

14:24 – Generative AI, agents, and enterprise adoption

16:20 – AI governance, trust, and compliance concerns

18:28 – Is there an AI bubble—or an “AI balloon”?

21:57 – Security, AI threats, and regulatory pressure

24:00 – CMMC 2.0 enforcement timeline and opportunities

26:26 – AI-powered cyber threats and Zero Trust

29:31 – Data sovereignty and cloud compliance trends

31:06 – Major tech layoffs: causes and channel impact

37:09 – How partners are choosing vendors in 2025

38:59 – MSP evolution and the rise of advisory services

44:12 – Channel Insider highlights & proudest moments

48:36 – Favorite stories and standout interviews of 2025

55:20 – 2026 predictions: AI, security, compliance & more

59:01 – The channel’s growing role in the IT ecosystem

A new episode of Channel Insider: Partner POV is released every other Thursday.

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.com

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn.

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.

In this episode of Partner POV, Superhuman’s Vice President of Global Partnerships, Ko Mistry, joins host Katie Bavoso to discuss AI market shifts, partner opportunities, adoption challenges, and how unified AI can drive real business outcomes for customers and MSPs.

Topics & Time Codes:

00:00 – Superhuman rebrand and AI productivity vision

00:36 – Launch of the Superhuman Alliance partner program

01:02 – AI market shift from experimentation to accountability

02:13 – Measuring AI outcomes: productivity, quality, and scale

02:38 – Why AI adoption matters more than AI tools

03:54 – Superhuman’s differentiation in a crowded AI market

04:24 – AI agents embedded into daily workflows

05:35 – Building the Superhuman Alliance around customer value

06:15 – Four partner value streams: sell, deliver, adopt, expand

07:36 – Grammarly, Coda, and Superhuman Mail under one platform

09:33 – Unified AI vs. “AI chaos”

10:25 – Skills partners need to succeed with AI adoption

11:53 – How Superhuman levels the playing field for partners

13:44 – What true partnership looks like in the AI era

14:32 – Growth opportunities for partners in AI productivity

16:07 – How to join the Superhuman Alliance

A new episode of Channel Insider: Partner POV is released every other Thursday.

Watch the interview on YouTube @ChannelInsider_NewsAndTrends

If you have questions for a featured solution provider or want to be a guest on the show, reach out to us at partnerpov@channelinsider.com

For more episodes of Channel Insider: Partner POV as well as written content on the IT channel, go to channelinsider.com

Connect with Channel Insider on LinkedIn.

Episodes of Channel Insider: Partner POV are hosted and produced by Katie Bavoso with help from Dana Sell, and edited by Ayen Alvarez and Katie Bavoso.

The cover art for Channel Insider: Partner POV was created by Aubri Ziegler. The opening and closing animations were made by Mackenzie Burke. The thumbnails for each episode are made by Brandon Cornwell.

Channel Insider: Partner POV is an asset of Channel Insider, which is a brand under TechnologyAdvice.