Chapter 2: Will the future be more 'purpose driven'?
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What's the future of 'purpose-driven' businesses? Are people becoming more 'purpose-driven'? Who's contributing to it? Is this all just 'purpose-washing'? What barriers are in the way?
If you'd like to find out more, please consider subscribing to my podcast, or checking out the full research paper on www.scottko.com.
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